The end of DAN Media, signs of a lack of demand for Digital Signage?
RSS feed. Thanks for visiting! Thanks for visiting! This site posts interviews, news, stories and jobs about Canadian advertising, marketing, public relations and technology companies - "the connected community". Go ahead, subscribe to our feed!
Quebec based DAN Media has completed its sale to Neo Advertising after a losing the financial battle which resulted in bankruptcy. Founded in 1999, DAN Media provided high output advertising and information in real time to audiences of more then 8.7 million consumers across Canada in many of the major shopping malls. Some of their clients include Sony Playstation, Nike, Bell Mobility, Mastercard, Liz Clairborne, Nygard, Chrysler, Ralph Lauren, Sanyo, GM and Maybelline. Switzerland based Neo Advertising which has been around since 2003 plans to keep DAN Media as an active brand. Christian Vagilo-Glors will become the interim CEO for the Canadian branch.
Is this a sign of the digital signage marketplace in Canada? Time will tell whether the Canadian Digital Signage Association and its membership base continues to grow. Perhaps one sign is the recent growth of Teehan+Lax with the addition of their four new team members targeted the digital signage vertical.
No tag for this post.
Links in Technorati
Add to del.icio.us
Subscribe to Profectio
Apr 27th, 2007 at 4:16 pm
[...] Advertising Canada which made its entrace into Canada by acquiring DAN Media late last year is looking to grow their market share in the Digitial Sinage space and has hired Jean-Claude Henri [...]