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	<title>Profectio &#187; Yammer</title>
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		<title>The Bold &amp; The Blogging &#8211; Call For Speakers Now Open</title>
		<link>http://profectio.com/the-bold-the-blogging-call-for-speakers-now-open</link>
		<comments>http://profectio.com/the-bold-the-blogging-call-for-speakers-now-open#comments</comments>
		<pubDate>Thu, 18 Dec 2008 18:07:40 +0000</pubDate>
		<dc:creator>Dave Forde</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yammer]]></category>

		<guid isPermaLink="false">http://profectio.com/?p=2151</guid>
		<description><![CDATA[We're gearing up for our Power Breakfast Series of events in 2009 and looking to add some of the industries brightest minds to come at speak at our "The Bold &#038; Blogging" event on March 24th in Toronto, Canada.]]></description>
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<p>We&#8217;re gearing up for our Power Breakfast Series of events in 2009 and looking to add some of the industries brightest minds to come at speak at our &#8220;<strong>The Bold &amp; Blogging</strong>&#8221; event on March 24th in Toronto, Canada.  The event will focus on micro-blogging and have an emphasis on tools such as <a href="http://www.twitter.com/daveforde" target="_blank">Twitter</a> and <a href="http://www.yammer.com" target="_blank">Yammer</a> and how they are being used as both internal and external communications tools.  Social Media has finally hit that point of maturity where there are proven businesses cases that can show advertisers and marketers an ROI.  Some companies use these tools for customer service, some to promote new products or service and others such as  Dell have turned 2,475 followers on Twitter into $1 million in revenue.</p>
<p>Join us and learn how you can use this simple service to reach your business goals in 2009.<span id="more-2151"></span></p>
<h4>Who Should Attend The Bold &amp; The Blogging:</h4>
<ul>
<li>Presidents, Founders, Senior VPs, Vice Presidents</li>
<li>Editors, Publishers, Media Sales Executives, New Media Executives, Social Media &amp; Public Relations Professionals</li>
<li>Corporate Marketers, Advertising Executives</li>
<li>Brand Managers, Content Producers &amp; Managers, Business Development Managers, Consultants</li>
<li>From industries such as – education, government, non- profit, automotive, technology, finance and consumer packaged goods</li>
</ul>
<h4>Format:</h4>
<ul>
<li>Presentations  and Case Studies followed by Q &amp; A</li>
</ul>
<h4>Some possible session topics include:</h4>
<ul>
<li>What is Micro Blogging and why should I care?</li>
<li>How can I incorporate these tools into my company?</li>
<li>Who should be using them?</li>
<li>Can they help me with my brand?</li>
<li>Is there a way to make money by using micro blogging?</li>
<li>Should my Twitter account be my name or the name of my brand?</li>
<li>How to calculate ROI?</li>
<li>Other topics may be suggested as well</li>
</ul>
<p><strong>Past Profectio Event Attendees</strong> – Delegates from companies such as Microsoft, Yahoo, Trapeze Media, Segal Communications, KPMG, CIBC, CBC, CanWest, Deloitte, Hill &amp; Knowlton, Workopolis, IBM, Rogers and Virgin Mobile</p>
<p><strong>Past Profectio Events</strong> &#8211; Social Media – Sex &amp; Sizzle” “As the World Searches” and “Digital Advertising – What is Next” and “Word Up – Canada’s Word of Mouth Marketing Conference.”</p>
<p>Call for Speakers Details &#8211; <a title="Profectio Call for Speakers" href="http://profectio.com/call-for-speakers">link here</a></p>
<p>Call for Speakers Deadline: January 17, 2009<br />
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