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marblemedia Expands With New Brand Integration Division
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Nstein Technologies Adds Semantic Site Search Capabilities To Its Enterprise CMS
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Account Wins
The Salvation Army Taps Grey Canada As Advertising Agency Of Record
Crabby Joe’s Picks theadlibgroup As Agency Of Record
USCI Education Savings Plans Selects GCI Canada As Agency Of Record

Gadgets & Gear
Virgin Mobile Canada Getting Ready To Launch Apple iPhone In Canada
The Kindle Is Here, The Kindle Is Here, Wait We Need A Canadian Carrier Too!

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Looks like Virgin Mobile will also offer customers the Apple iPhone in the coming months, as Richard Branson’s company issued an announcement earlier today.

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The phone will be available through their online store and their retail stores, both the 3G and 3GS models will be available.

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• Richard Branson Wants To Know, Are You Fearless?

Never one to shy away from a good publicity stunt to promote his passion and company’s activities, Virgin Mobile Founder Richard Branson is dedicating November 19 as “National Fearless Day” and in partnership with Angus Reid Strategies conducted a survey to Canadians and found that only 49% of Canadians say they consider themselves fearless.

“At Virgin we know what it takes to be fearless, whether it’s racing across the Atlantic in record time or launching the first passenger space ship. Sometimes you have to stand up and face what scares you head on,” said Sir Richard Branson, Virgin Mobile’s fearless founder. “That’s why we’ve made November 19 National Fearless Day and launched the search to find Canada’s most fearless person!”

National Fearless Day Survey Results:

• No Fear Of Getting Old – Though many believe younger generations are the real risk takers, this survey found that Canadians over the age of 55 are the most likely to say they are fearless (53%).
• Generation Scared – Canadians between 18 and 34 are the most likely to claim that they are not fearless (32%). Maybe it was that whole recession thing…
• Let’s Get It On – 10% of Canadians aged 18-34 claim to have been fearless by making a sexy video for their significant other, while 24% have braved going on a blind date.
• Look Ma! No Ski Pants! – This year for National Fearless Day, Canadians will be doing everything from skydiving (24%) to skiing in the buff (3%).
• Thanks Balloon Boy! – Nearly a third of Canadians said the number one thing to do on National Fearless Day would be a trip in a hot air balloon.
• Fearless Olympians – 16% of Canadians said they would hurtle themselves down a luge track.
• Most Fearless – That distinction goes to Québec, where three out of five people think they are fearless. That’s compared to only two out of five in Ontario.
• Canada’s Got Talent – 31% believe singing in public is the most fearless thing they’ve done. Let’s hope they were good.

1,015 randomly selected Canadians were surveyed and “riding a rollercoaster” was the most fearless thing the majority of respondents had done, followed by “quitting their job”. A website has been set up, www.nationalfearlessday.ca which features polls, quizzes, a Fear Meter and a contest where site visitors can upload a video explaining why they feel they are the most fearless and fans can then vote on each entry. Submissions will then be voted by Sir Richard Branson for a chance to win $5,000.

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Blatant Media, an emerging software company has started to hit their stride as the 5-year old tech firm has recently signed several key accounts including Virgin Mobile Canada, the National Academy of Sports Medicine (U.S.A) and the U.S. Olympic Curling Team to provide internal training of employees.

Peter Furnish, Director, Retail Experience for Virgin Mobile Canada, said “Blatant’s software has been an incredible asset for us. It’s popular with both trainers and trainees because it so seamless and easy to use. It’s really taken our entire online training experience to the next level.” The company has also recently announced an updated version of their online learning management system (LMS), Absorb Anywhere which is currently being used by 200,000 employees and students over 600 companies globally.

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Mobile service provider, Virgin Mobile Canada says its getting ready for its biggest text message usage ever, and anticipating 50 million users will be “tapping” their way into the New Year as they forgo the traditional kiss and big up their mobile devices.

“There’s no doubt about it, we’re becoming complete text maniacs and we get right into it on big occasions. Whenever we celebrate, people love to express how they feel with a text message. New Year’s Eve is the climax of that frenzy,” says Nathan Rosenberg, Virgin Mobile’s Chief Marketing Officer. Rosenberg continued by saying, “If the clock strikes midnight and there’s nobody to make out with, it’s nice to know you can turn to your mobile and see if you’ve got any text message booty calls waiting.”

- On an average day in 2007, Canadians sent around 31.5 million text messages

- This New Year, Virgin Mobile estimates Canadians will send on average 2 text messages each – that’s double the amount of last year’s forecast

- Textaholics aged 18-30 will be the biggest texters on New Year’s Eve, sending an average of 4 text messages each

- Virgin Mobile estimates that one in four think they might get lucky this New Year’s Eve with a text, because it’s easier to send naughty texts than naughty phone calls

Last year New Year’s Eve text message tally was around 25 million, which could make this years expected number of 50 million a new Canadian record of text messages sent in a single day.

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Virgin Mobile Canada has selected QuickPlay Media’s OpenVideo platform to power their Virgin Live video and audio streaming service. In conjunction with this launch, Virgin Mobile Canada will make Heavy.com content available to the Canadian mobile market for the first time.

The QuickPlay OpenVideo platform currently powers 11 other mobile operators across Canada and the Unites States, allowing the carriers to provide both live and on-demand content from more than 130 different content providers.

“When we decided to offer audio and video streaming to our Virgin Mobile customers in Canada we required a proven, scalable platform, capable of managing and delivering leading edge video content and a quality content, provider that would drive service demand,” said Fil Giulione, vice president, product marketing, Virgin Mobile Canada. “The OpenVideo platform’s open architecture ensures that as market demands change, additional video services can be added quickly and easily. This scalability married with relevant, quality content from Heavy.com will help Virgin establish itself as THE provider of premium mobile video and audio services in Canada.”

The new service from Virgin will leverage various content from Heavy.com including music, sports, news, entertainment and exclusive Heavy.com and will initially be available to pre-paid subscribers with the Samsung m510 phones on both a pay-per-use and unlimited monthly subscription basis.

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