If you are a regular reader of Profectio or PR In Canada then you know that we try our best to track new hires and promotions in our On The Move category and here are a few new additions.

• Dave Armon joined Dna13, Ottawa, Ontario, as Vice Chairman and will be based in their New York office.  Armon was previously President and Chief Operating officer at PRNewswire, New York

• Julie Petch has been hired as the new President at The Jetstar Group, leaving her role as Group Account Director at Capital C who’s client is Jetstar Group), as part of her role she will be looking to grow the agency’s US-based business
• Meghan Warby has been hired by Argyle Communications as a Senior Consultant for the Toronto-based public relations firm

Congratulations to all of you, and be sure to let us know of any other additions of industry news.

Past On The Move – October 26, 2009

Advertisement: Looking for top industry talent? Post your job requirements with the Profectio Job Board today.

Related Stories:

• Week That Was – 2008-10-10
• Lifestyle Incorporated Added To The Jetstar Group Roster

A lot of headlines last week were about the fall out of the economy, but some of us who are not all consumed with talk of “doom and gloom” see this as the perfect opportunity to look for those great opportunities at a fraction of the original cost.

I love hearing about Canadian success stories, that is one of the reasons why I first launched Profectio and PR In Canada. However it is unfortunate to see when a Canadian dream doesn’t quite go the way the founders originally wanted. That seems to be the fate of Calagary-based (originally) StumbleUpon who was acquired by Ebay and now the web is full or rumours and stories suggest that eBay should dump the dump the social bookmarking site.
Jack Layton, leader of the new Democrats speaks on this position regarding Torrent (file sharing sites) such as Canadian Isohunt.org.

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Here are some of the other industry stories and news that we talked about in this edition of The Week That Was.

Headlines:
Election 2008: You Predict The Winner
Economy’s Loss, Digital Marketing’s Gain
RSS.com Can Be Yours For $750,000
Should We Turn Buildings Into Billboards?
Technorati Report: Blogs Are Here To Stay
Digital Gaming Needs A Marketing Makeover
Gaming For A Good Cause in B.C.
Rock The Vote With A Digital “Lawn Sign”
Lifestyle Incorporated Added To The Jetstar Group Roster
Interactive video=Effective Marketing?
Microsoft Brings E-Marketing to Small Business
Deal Flow:
SilverBirch Merges South Of The Border

Knowledge Center:
And Furthermore: More than 50% of Young Canadians On Social Networks

Related Stories:

• Bell And Microsoft Cut Sympatico/MSN Ties Tomorrow, Get Ready For New Websites
• Yahoogle Or Yahoosoft – Who Will It Be?
• Lifestyle Incorporated Added To The Jetstar Group Roster
• Week That Was – 2007-11-16
• Olive Media Expands Relationship With MySpace, Becomes Exclusive Ad Network For Canada
• Astral Media Radio To Get A Boost To Their Interactive Business With Emmis Interactive Partnership
• The Lab: Matt Idema, Vice President, Strategy And Business Management, Yahoo! And country manager, Yahoo! Canada
• Intertainment Media Launches New Online Advertising Platform, Ad Taffy
• DoGooder: A Lesson in Driving Consumer Relevance
• CIPA Named Official Canadian Online Pharmacy Verifier By Google

Maybe it’s the market, but lately, a lot of marketing agencies have been shoring up their range of services by acquiring other companies that have what they’re lacking.

The latest is The Jetstar Group, which has expanded its experiental marketing services with the addition of the national event company, Lifestyle Incorporated.

The “design-based” event company will expand on Jetstar’s five entertainment pillars to create high-profile events that will build and maintain relationships between brands and consumers.

Both agencies see it as a mutually beneficial agreement. Lifestyle Incorporated Creative Director Erastus Burley says “Our alignment with The Jetstar Group only further cements our expertise and industry credibility.” Andrew Turner, president of Jetstar, believes “This division will bring a whole new level of event production and execution to Canada.”

With a combined list of clients that include Pepsi, TELUS and Nissan, both sides should have a chance to stretch their creative chops. Certainly , in the current staggering economy, it gives them both a lot more to offer.

Related Stories:

• Week That Was – 2008-10-10
• On The Move – New Gigs & Promotions – November 6, 2009