Account Wins
Campaign Corner
On the Move
Financial Results
Home » Archive by Tags

Articles tagged with: RTB

Breaking: AcuityAds Goes Public, Canadian Programmatic Space Grows Again

May 19, 2014 – 11:39 pm |
Let's Make A Deal

About a year ago, we said the Real-Time Bidding (RTB) space (that’s what we all called it back then) had about one year as we knew it before a big shift started to occur.  We …

The Exchange Lab Holiday Party 2013 [Pics]

December 4, 2013 – 9:59 am |
Exchange Labs Holiday Party 2013.21.12_new

A few new clients, team members and a new office, The Exchange Lab has had a good year in the Canadian online advertising space, and when things are good – you celebrate. If you’ve ever …

Olive Media Taps Casale Index Platform For Better Programmatic Buying Solutions

September 12, 2013 – 9:44 am |
Olive Media Taps Casale Index Platform For Better Programmatic Buying Solutions

Today, Olive Media announced that they have selected Casale Media’s Index Platform as its real-time bidding technology platform for the Olive Private Exchange. Index allows Olive Media to offer buyers greater flexibility by tailoring its service to specific advertiser needs with Deal ID, a feature of Index Platform

EQ Works New Agency First Services Aims To Deliver The Best Media Buying Solutions

August 28, 2013 – 10:50 am |
EQ Works New Agency First Services Aims To Deliver The Best Media Buying Solutions

Coming off a strong quarter, Toronto-based EQ Works has just announced a new initiative called Agency First which they say is a “a partner program designed to extend digital media buying capabilities to advertising agencies that don’t have in-house expertise.” T

Breaking: AppNexus Canada Hires Sean Moore

August 19, 2013 – 10:20 am |
Breaking: AppNexus Canada Hires Sean Moore

Back in April we reported about the latest for AppNexus Canada, and a few months later they are back in growth mode with new updates to their platform. We’ve had confirmed reports that Heather Forester, Country Manager for AppNexus Canada has hired away a Microsoft Advertising sales rep. Sean Moore has joined t1he real-time bidding vendor as their new Director of Sales, and officially started last week.

SiteScout Launches API to Make RTB Accessible to Developers and Entrepreneurs

July 25, 2013 – 1:55 am |

SiteScout, a self-serve media buying platform, launched a complete application program interface (API) for real-time bidding (RTB) this week. With the new SiteScout API developers and can leverage SiteScout’s global RTB infrastructure in building

AcuityAds Secures $3M In Venture Funding From BEST Funds

July 24, 2013 – 1:20 am |
AcuityAds Secures $3M In Venture Funding From BEST Funds

Tal Hayek, CEO of AcuityAds and crew have recently secured $3M in funding from BEST Funds, the debt-deal will be used by AcuityAds as growth capital to continue to accelerate the rapid sales of the company.

Paula Gignac Appointed Global Chief Marketing Officer At The Exchange Lab

July 23, 2013 – 9:22 am |

The Exchange Lab has appointed Paula Gignac to its newly created position of Global Chief Marketing Officer, effective immediately James Aitken, The Exchange Lab’s CEO.

Open For Business: Fernandes and McDougald Launch Jones Media, Aims To Deliver Premium Shoppers To Advertisers

June 26, 2013 – 10:15 am |

This week Cathy and Erin unveiled the wrapping and launched Jones Media, which aims to be “a Canadian premium shopper network offering a consumer-centric media proposition to national advertisers, while providing a media revenue stream for retailers and retail enablers.”

AcuityAds Hires Nicholas Landry As VP Of Product And Operations

June 7, 2013 – 2:24 pm |

Toronto-based AcuityAds just announced that they have hired Nicholas Landry as the RTB provider’s new Vice President Of Product And Operations. Previously he was with Bell Media as their Associate Director – Performance Media since 2009. While at Bell, Nich