Articles tagged with: RTB
About a year ago, we said the Real-Time Bidding (RTB) space (that’s what we all called it back then) had about one year as we knew it before a big shift started to occur. We …
A few new clients, team members and a new office, The Exchange Lab has had a good year in the Canadian online advertising space, and when things are good – you celebrate. If you’ve ever …
Today, Olive Media announced that they have selected Casale Media’s Index Platform as its real-time bidding technology platform for the Olive Private Exchange. Index allows Olive Media to offer buyers greater flexibility by tailoring its service to specific advertiser needs with Deal ID, a feature of Index Platform
Coming off a strong quarter, Toronto-based EQ Works has just announced a new initiative called Agency First which they say is a “a partner program designed to extend digital media buying capabilities to advertising agencies that don’t have in-house expertise.” T
Back in April we reported about the latest for AppNexus Canada, and a few months later they are back in growth mode with new updates to their platform. We’ve had confirmed reports that Heather Forester, Country Manager for AppNexus Canada has hired away a Microsoft Advertising sales rep. Sean Moore has joined t1he real-time bidding vendor as their new Director of Sales, and officially started last week.
SiteScout, a self-serve media buying platform, launched a complete application program interface (API) for real-time bidding (RTB) this week. With the new SiteScout API developers and can leverage SiteScout’s global RTB infrastructure in building
Tal Hayek, CEO of AcuityAds and crew have recently secured $3M in funding from BEST Funds, the debt-deal will be used by AcuityAds as growth capital to continue to accelerate the rapid sales of the company.
The Exchange Lab has appointed Paula Gignac to its newly created position of Global Chief Marketing Officer, effective immediately James Aitken, The Exchange Lab’s CEO.
Open For Business: Fernandes and McDougald Launch Jones Media, Aims To Deliver Premium Shoppers To Advertisers
This week Cathy and Erin unveiled the wrapping and launched Jones Media, which aims to be “a Canadian premium shopper network offering a consumer-centric media proposition to national advertisers, while providing a media revenue stream for retailers and retail enablers.”
Toronto-based AcuityAds just announced that they have hired Nicholas Landry as the RTB provider’s new Vice President Of Product And Operations. Previously he was with Bell Media as their Associate Director – Performance Media since 2009. While at Bell, Nich