Profectio » Matt Idema http://profectio.com Thu, 11 Mar 2010 15:36:00 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The Lab: Matt Idema, Vice President, Strategy And Business Management, Yahoo! And country manager, Yahoo! Canada http://profectio.com/the-lab-matt-idema-vice-president-strategy-and-business-management-yahoo-and-country-manager-yahoo-canada http://profectio.com/the-lab-matt-idema-vice-president-strategy-and-business-management-yahoo-and-country-manager-yahoo-canada#comments Fri, 05 Mar 2010 13:11:05 +0000 Dave Forde http://profectio.com/?p=5358

The Lab featuring the shakers, players and the innovators that we cover on Profectio and PR In Canada.  In this episode I caught up with Matt Idema, Vice President, Strategy and Business Management, Yahoo! and Country Manager, Yahoo! Canada.  Matt was in town as part of Advertising Week and I had a chance to catch up with him and discuss Yahoo! Canada and its new direction including the new Yahoo! Canada home page.

Click here for the interview.

[audio:http://www.profectio.com/wp-content/TheLab_MattIdema.mp4]

Here are a few key topics we discussed:

  • What Is Yahoo?
  • Yahoo & Rogers – The Content Deal
  • Yahoo & Microsoft – The Search Deal
  • Yahoo and the Quebec Marketplace
  • Are You Hiring?
  • When Will Carol Bartz Come To Canada?

It was good to chat with Matt and I’m exciting to see what’s next from Yahoo! Canada and their growing team.



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]]> http://profectio.com/the-lab-matt-idema-vice-president-strategy-and-business-management-yahoo-and-country-manager-yahoo-canada/feed 0 Yahoo! Canada Hires Max Tremblay As New Director Of Marketing http://profectio.com/yahoo-canada-hires-max-tremblay-as-new-director-of-marketing http://profectio.com/yahoo-canada-hires-max-tremblay-as-new-director-of-marketing#comments Mon, 23 Nov 2009 14:59:15 +0000 Dave Forde http://profectio.com/?p=4615

Yahoo! Canada has announced Max Tremblay has been hired as the new Director of Marketing for Canada where he will manage off of their consumer and business-to-business marketingjpg efforts across the country including branding, strategic planning, advertising and lead generation.  Prior to joining Max was Vice President of Markeing at Workopolis where he helped to lead their online and offline programs that drove Workopolis online recruiting category leadership as well as more than double digit revenue, traffic and brand engagement growth. Max has also held executive and brand management positions at Walt Disney Company, H.J. Heinz, Campbell Soup Company, Pillsbury, EA Sports and Bell Canada Enterprises.

Max will be reporting into Matt Idema, Vice President, Strategy and Business Management, Yahoo! and Country Manager, Yahoo! Canada.



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