Articles tagged with: IAB
New research from Interactive Advertising Bureau (IAB) and Winterberry Group has revealed some interesting finding about the programmatic landscape in the United States according to their “Going Global: Programmatic Audience Development Around the World” report. …
According to the latest data from the IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S., the first quarter of 2012 set a new record for the reporting period at $8.4 billion. This represents the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion–or 15 percent increase–over the $7.3 billion figure reported in the first quarter 2011.
Want to Go To Cannes, Microsoft Advertising Has A Contest For You