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98% Of US Publishers Trade Ads Programmatically [Report]

August 5, 2014 – 1:42 pm |

New research from Interactive Advertising Bureau (IAB) and Winterberry Group has revealed some interesting finding about the programmatic landscape in the United States according to their “Going Global: Programmatic Audience Development Around the World” report. …

Internet Advertising Revenues Set First Quarter Record At $8.4 Billion

June 12, 2012 – 10:04 am |

According to the latest data from the IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S., the first quarter of 2012 set a new record for the reporting period at $8.4 billion. This represents the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion–or 15 percent increase–over the $7.3 billion figure reported in the first quarter 2011.

Want To Go To Cannes? Microsoft Advertising Has A Contest For You

January 31, 2012 – 10:24 am |
Want To Go To Cannes?  Microsoft Advertising Has A Contest For You

Want to Go To Cannes, Microsoft Advertising Has A Contest For You