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Articles tagged with: Google

Influencer Identification Template Helps Prioritize Outreach and Guide Strategy

August 15, 2014 – 10:20 am |

Guest Post: Ted Karczewski.   He is the Marketing Content Specialist at Skyword and the Brand Editor of the Content Standard. You can connect with Ted on LinkedIn or Twitter.
There’s an evolution reverberating across the public relations …

Microsoft Is Disrupting Google, Your Next

August 14, 2014 – 11:55 am |
Google Shark

Guest Post: Giles Crouch is one of Canada’s leading thinkers on issues relating to our digital world including social media and civil society. He brings 20 years experience in the technology industry, including co-founding two software …

Top Canadian Ad & Marketing Stories For Week Ending July 4, 2014

July 7, 2014 – 2:01 pm |
Top Stories

Communications in Canada took a big change on July 1 as CASL (Canada’s Anti-Spam Legislation) went live, and it definitely will have an impact on corporate communications as we know it.  The publishing world continues to …

Top Canadian Ad & Marketing Stories For Week Ending June 6, 2014

June 9, 2014 – 1:44 pm |
Top Stories

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending June 6, 2014…

Demarco Tapped …

Does Rogers Smart Home Service Have A Shot Against Apple And Google? [Poll]

June 2, 2014 – 12:39 pm |
Boxing Gloves

The new Commander in Chief, Guy Lawrence has taken office at Rogers, he has conducted his one on one interviews with the management team and made his assessments of his front line. Two weeks ago we saw …

Sam Sebastian Named Managing Director For Google Canada

May 9, 2014 – 8:52 am |
Sam Sebastian

Google Canada has shuffled their leadership this week, Chris O’Neill has stepped down from the role, taking a leadership position on the Google [X] team and is replaced by Sam Sebastian.  Sam has Director, Local & B2B …

Chris O’Neill Leaves Top Position At Google Canada, Taking Over Google Glass Business Operations

May 9, 2014 – 8:11 am |
Chris O'Neill

Since being named Managing Director for Google Canada in 2010, Chris O’Neill has done a great job to build out Google’s team in the country, and grow the revenue substantially.  This week news broke that …

Top 10 Most Influential Brands In Canada [Ipsos-Reid] #FFWD2014

January 29, 2014 – 3:39 pm |

Yesterday, 2014 FFWD: Advertising & Marketing Week, Steve Levy, Chief Operating Officer, Ipsos Reid presented their results from their annual Most Influential Brands study.
Most Influential Brands in Canada 2013

Tim Hortons
President’s Choice *NEW in 2013*
MasterCard *NEW in 2013*

No …

Breaking: TC Media Appoints Heather Forrester As VP Sales – Shopper Marketing, Ad Network

January 13, 2014 – 1:38 am |
Heather Forrester

Over the last few months TC Media has been beefing up their talent roaster which sounds like they are getting ready for a very big 2014, last week under the leadership of Patrick Lauzon the …

11 Of The Most Important Google Search Algorithm Changes in 2013 [Infographic]

January 8, 2014 – 11:45 am |

The 800 lbs gorilla aka Google has changed the world for ever, and it has helped to shape how millions use the Internet daily, they are the defacto search engine that we all use so …