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3 Things To Expect From Rory Capern, Twitter Canada’s New Boss

By Dave Forde / February 24, 2016

With over 15 years of experience in the Canadian digital advertising industry Rory Capern has now entered a new club.  Rory has been hired as the Managing Director of Twitter Canada where he will oversee all operations and sales for the Canadian division of the social network.  This is Rory’s first time running a major […]


Top 10 Most Influential Brands In Canada [Ipsos Reid] #FFWD2016

By Dave Forde / February 1, 2016

Continuing on its long standing trend, Ipsos Reid recently announced its 2016 Top 10 Most Influential Brands in Canada during the annual Fast Forward Advertising and Marketing Week. Most Influential Brands in Canada 2015 Google Apple Microsoft Facebook YouTube Visa Walmart Tim Hortons Amazon (New for 2015) Samsung So who didn’t make the list this year, unfortunately […]


Rory Capern Takes Over As Head Of Twitter Canada

By Dave Forde / January 22, 2016

Twitter Canada has a new person in the top seat as the news has finally broken that Rory Capern will take over for Kirstine Stewart who was promoted last year.  Rory joins from Google Canada where he was the company’s Head of Partnerships, and before that he held various positions at Microsoft Canada. At Microsoft […]


Top Canadian Ad & Marketing Stories For Week Ending February 6, 2015

By Dave Forde / February 9, 2015

Is print dead? No, but it does remain to be an anchor for newspapers across Canada, last week Postmedia announced several layoffs and voluntary buyouts on both the newspaper and website side of their business.  Their story is just beginning as we recently directly from Andrew MacLeod, Executive Vice President and Chief Commercial Officer at Postmedia Network […]


What If….Google Became A Canadian Wireless Provider

By Dave Forde / January 29, 2015

Fact – Google has its hands in EVERY internet-enabled opportunity today and tomorrow, from browsers, laptops, smart phones, Google Glass to self-driving cars. Fact – Google has been quite successful at cracking the advertising code where they can provide a service and monetize the user base and while making that service free (or in some […]


Top 10 Most Influential Brands In Canada [Ipsos Reid] #FFWD2015

By Dave Forde / January 28, 2015

Like clock work, Steve Levy, Chief Operating Officer at Ipsos Reid Canada took the stage as part of the annual FFWD: Advertising & Marketing Week to announced its annual, and once again Google took the top spot. Most Influential Brands in Canada 2014 Google Microsoft Facebook Apple YouTube Walmart Visa Tim Hortons Samsung *NEW to […]


Breaking Phil Schlatter Joins Criteo As Director of Sales, Canad

By Dave Forde / January 20, 2015

We gave you the exclusive story back in 2013 when he joined a little startup called Songza as the first Canadian hire, and Phil Schlatter stayed with the company through its funding rounds and its acquisition by Google for north of $15M (financial terms were not officially disclosed). As part of the acquisition Phil became […]


Breaking: Rogers Appoints Deepak Khandelwal As Chief Customer Officer

By Dave Forde / October 28, 2014

Rogers has just announced the appointment of Deepak Khandelwal to the position of Chief Customer Officer, effective November 10, 2014.  As the largest telecommunications company in Canada Rogers has built many relations with Canadians over the years so a role such as this can be crucial to the bottom line and reputation.  He will be responsible for […]


Online Music Service Spotify Goes Live In Canada

By Dave Forde / September 30, 2014

For months we knew it was coming, but this morning Canada woke up to the news that online music service is officially live in the country. “Spotify is launching in Canada with a comprehensive catalogue featuring the best local music from every genre, region and generation,” said Ken Parks, Chief Content Officer, Spotify. “This is a […]


Top Canadian Ad & Marketing Stories For Week Ending August 15, 2014

By Dave Forde / August 18, 2014

New Event Listing: SM2 Mobile Innovation Summit, New York, Sept 3 [Event Listing] Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending August 15, 2014… Microsoft Is Disrupting Google, Your Next On The Move […]

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