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Top Canadian Ad & Marketing Stories For Week Ending June 6, 2014

June 9, 2014 – 1:44 pm |
Top Stories

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending June 6, 2014…

Demarco Tapped …

Does Rogers Smart Home Service Have A Shot Against Apple And Google? [Poll]

June 2, 2014 – 12:39 pm |
Boxing Gloves

The new Commander in Chief, Guy Lawrence has taken office at Rogers, he has conducted his one on one interviews with the management team and made his assessments of his front line. Two weeks ago we saw …

Sam Sebastian Named Managing Director For Google Canada

May 9, 2014 – 8:52 am |
Sam Sebastian

Google Canada has shuffled their leadership this week, Chris O’Neill has stepped down from the role, taking a leadership position on the Google [X] team and is replaced by Sam Sebastian.  Sam has Director, Local & B2B …

Chris O’Neill Leaves Top Position At Google Canada, Taking Over Google Glass Business Operations

May 9, 2014 – 8:11 am |
Chris O'Neill

Since being named Managing Director for Google Canada in 2010, Chris O’Neill has done a great job to build out Google’s team in the country, and grow the revenue substantially.  This week news broke that …

Top 10 Most Influential Brands In Canada [Ipsos-Reid] #FFWD2014

January 29, 2014 – 3:39 pm |

Yesterday, 2014 FFWD: Advertising & Marketing Week, Steve Levy, Chief Operating Officer, Ipsos Reid presented their results from their annual Most Influential Brands study.
Most Influential Brands in Canada 2013

Tim Hortons
President’s Choice *NEW in 2013*
MasterCard *NEW in 2013*

No …

Breaking: TC Media Appoints Heather Forrester As VP Sales – Shopper Marketing, Ad Network

January 13, 2014 – 1:38 am |
Heather Forrester

Over the last few months TC Media has been beefing up their talent roaster which sounds like they are getting ready for a very big 2014, last week under the leadership of Patrick Lauzon the …

11 Of The Most Important Google Search Algorithm Changes in 2013 [Infographic]

January 8, 2014 – 11:45 am |

The 800 lbs gorilla aka Google has changed the world for ever, and it has helped to shape how millions use the Internet daily, they are the defacto search engine that we all use so …

Mayor Rob Ford & Brother Look To Take A Crack At Their Own Interview Video Show

December 2, 2013 – 10:41 am |
Great White North Rob Ford

We’re not sure who they are, but apparently there is a “Ford Nation,” a number of fans of Toronto’s Mayor Rob Ford who are still supporting him after the last few months of his very …

TrojanOne Helps Mattel Canada Launch Max Steel At Fan Expo

August 21, 2013 – 9:32 am |
TrojanOne Helps Mattel Canada Launch Max Steel At Fan Expo

As the annual Fan Expo Canada quickly approaches, Mattel Canada has enlisted full-service marketing agency TrojanOne to assist in the execution of a unique brand experience for the launch of the Max Steel entertainment property in Canadian markets. Mattel will debut its Max Steel augmented reality app (A.P.P) in an experiential activation at the 2013 Fan Expo Canada in Toronto, August 22-25. This will be Mattel’s first-ever presence at the convention.

Water Cooler: Bankruptcy Bound Syncapse May Have Found A Buyer

August 15, 2013 – 3:49 pm |
Water Cooler: Bankruptcy Bound Syncapse May Have Found A Buyer

company being able to raise $45 million in funds. Today, is an entirely different day as the company recently filed bankruptcy and laid over over 100 of its staff.

We are now getting reports that the public company is in the final stages of buying the assets of Syncapse.