All posts in " Google "
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Breaking: Rogers Appoints Deepak Khandelwal As Chief Customer Officer

By Dave Forde / October 28, 2014

Rogers has just announced the appointment of Deepak Khandelwal to the position of Chief Customer Officer, effective November 10, 2014.  As the largest telecommunications company in Canada Rogers has built many relations with Canadians over the years so a role such as this can be crucial to the bottom line and reputation.  He will be responsible for […]

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Online Music Service Spotify Goes Live In Canada

By Dave Forde / September 30, 2014

For months we knew it was coming, but this morning Canada woke up to the news that online music service is officially live in the country. “Spotify is launching in Canada with a comprehensive catalogue featuring the best local music from every genre, region and generation,” said Ken Parks, Chief Content Officer, Spotify. “This is a […]

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Top Canadian Ad & Marketing Stories For Week Ending August 15, 2014

By Dave Forde / August 18, 2014

New Event Listing: SM2 Mobile Innovation Summit, New York, Sept 3 [Event Listing] Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending August 15, 2014… Microsoft Is Disrupting Google, Your Next On The Move […]

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Influencer Identification Template Helps Prioritize Outreach and Guide Strategy

By Ted Karczewski / August 15, 2014

Guest Post: Ted Karczewski.   He is the Marketing Content Specialist at Skyword and the Brand Editor of the Content Standard. You can connect with Ted on LinkedIn or Twitter.   There’s an evolution reverberating across the public relations industry. While some long-time executives refuse to innovate, marketers seek to redefine what PR means in the digital […]

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Microsoft Is Disrupting Google, Your Next

By Giles Crouch / August 14, 2014

Guest Post: Giles Crouch is one of Canada’s leading thinkers on issues relating to our digital world including social media and civil society. He brings 20 years experience in the technology industry, including co-founding two software companies; a .com and a Big Data analytics firm.  You can connect with Tris on LinkedIn or Twitter. For years with Google Apps and […]

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Top Canadian Ad & Marketing Stories For Week Ending July 4, 2014

By Dave Forde / July 7, 2014

Communications in Canada took a big change on July 1 as CASL (Canada’s Anti-Spam Legislation) went live, and it definitely will have an impact on corporate communications as we know it.  The publishing world continues to see changes as Toronto Star owned, The Grid shut down last week after 162 issues. Looking at our stats from […]

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Top Canadian Ad & Marketing Stories For Week Ending June 6, 2014

By Dave Forde / June 9, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending June 6, 2014… Demarco Tapped As Director of Sales At Microsoft Advertising Canada Does Rogers Smart Home Service Have A Shot Against Apple And […]

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Does Rogers Smart Home Service Have A Shot Against Apple And Google? [Poll]

By Dave Forde / June 2, 2014

The new Commander in Chief, Guy Lawrence has taken office at Rogers, he has conducted his one on one interviews with the management team and made his assessments of his front line. Two weeks ago we saw the first two casualties as Executive Vice-President John Boynton and Senior Vice-President Shelagh Stoneham were let go as Guy trimmed his […]

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Sam Sebastian Named Managing Director For Google Canada

By Dave Forde / May 9, 2014

Google Canada has shuffled their leadership this week, Chris O’Neill has stepped down from the role, taking a leadership position on the Google [X] team and is replaced by Sam Sebastian.  Sam has Director, Local & B2B Markets since 2006 and based in the US.  Prior to that, Sam was SVP & GM, Homescape / HomeGain at […]

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