Profectio » Google

What Is More Important Google Juice or Facebook Juice?

Dave Forde — Tue, 16 Mar 2010 14:45:21 +0000

With the power of SEO and search engines, specifically Google and its dominance and importance to the internet everyone is trying to ensure they have good “Google Juice.” Google Juice simply is the value that Google gives to your site, the quality of your out going links and incoming links, the value adds up for each link, and you get better search rankings. Other factors are often included, but leave a deeper explanation for later.

According to Hitwise, Facebook has now become the most visited visited website in the US for the week ending March 13, 2010. Looking at the referrals for stories on Profectio and PR In Canada I have noticed that Facebook has certainly had a positive impact as no wonder that many refer to it (as Twitter) as the daily news source or news paper.

The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame. Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week.

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CIPA Named Official Canadian Online Pharmacy Verifier By Google

Dave Forde — Mon, 22 Feb 2010 15:33:28 +0000

There have always been many restrictions on advertising within the pharmaceutical industry as it heavily regulated, but today we an important step to open up “pandora’s box.” The Canadian International Pharmacy Association (CIPA) has been awarded the important role for accrediting online pharmacy advertisements in Canada by Google AdWords. The announcement was made official on February 9, 2010 and the new policy requires any online pharmacy websites wishing to target advertisements to Canadian audiences on Google Canada (www.google.ca) to be certified to meet CIPA safety and quality standards.
I wonder how long until we start to see full social media campaigns being done for drug manufactures?

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Mplayit Expands Into Canada, Mobile App Catalog Available To Millions Through Facebook

Dave Forde — Thu, 21 Jan 2010 03:53:37 +0000

While many companies have been quick to launch mobile app stores, Mplayit has taken a different approach and created an online catalog on social networking site Facebook. Although users can access Mplayit regardless of the carrier they are using, Mplayit has signed a deal in Canada with Rogers that tie the service to specific manufactures app such as Apple iPhone, Research In Motion (RIM) Blackberry or Google Android smartphones.

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Week That Was – 2010-01-15

Dave Forde — Mon, 18 Jan 2010 14:34:49 +0000

Profectio – latin for “the source” brings together Canada’s Connected Community

There was a lot of movement on the internet across Canada last week, a few deals here and there and quite a bit of hiring as companies get ready to a recovery. Here are some of the industry news and stories that we covered about on Profectio & PR In Canada in this edition of The Week That Was.

Headlines From Across Profectio & PR In Canada

Score Media App For BlackBerry Smartphones Has Been Downloaded 1 Million Times
Rogers On Demand, 1 Month and 1.8 Million Page Views
Queen’s School of Business Opens Up 2010 Tricolour Venture Fund, Up To $150K In Funding For Startups
Chalk Launches Chalk Pushcast Software For The BlackBerry Enterprise Solution
Facebook Launches “Reply By E-Mail,” Beat The Corporate Firewall
Rogers and Research In Motion (RIM) Plan Outage Next Week
Is Google The Startup Killer?
Ontario Ministry of Economic Development and Trade Trade Mission For 2010 – 2010
Is Social Media Blowing Up Your Ego?
Robert Half Technology: Canadian IT Departments Are Understaffed
One Year Anniversary For Carol Bartz, CEO Of Yahoo, What Rating Would You Give Her?
Research In Motion Expands Into Eastern Canada, Adds More Jobs
CommunityLend Opens The Door To Peer To Peer Lending In Canada
Alek Krstajic, CEO of Public Mobile, WIND Mobile Should Not Have Been Allowed To Launch

Deal Flow

Zoocasa Goes Shopping, Picks Up Two Media Properties
Craig Wireless Locks In $1.5 Million In Financing, Reports Q1 Results
Twitter Tool, HootSuite Secures $1.9 Million In Financing
m5 Makes Acquisition And Expands Into The US

Gadgets & Gear

Mountain Equipment Co-Op And Canadian Avalanche Centre Launch iPhone App

Campaign Corner

YTV Kicks Off Family Day Campaign

On The Move

Allard Johnson Launches New Digital Agency, Taps Cameron Wykes To Head It Up
Harjot Singh Promoted To Senior Vice President, Director of Planning At GREY Canada
GREY Canada Promotes Charles MacIntyre To Vice President, Global Business Director
Online Backup Service Data Deposit Box Adds Two New Board Of Directors
Cathy Fernandes As Vice-President, Sales And Marketing At BV! Media
Lezlie Grossman Tapped as New General Manger To Head Up Organic’s Toronto Operations
Bell Aliant Appoints Dan McKeen As Senior Vice President, Customer Solutions

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How Profectio’s Network Can Help You

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Is Google The Startup Killer?

Dave Forde — Thu, 14 Jan 2010 14:40:28 +0000

Aside from the news that Google wants to pull out of China, Google has also announced they are going to be rolling out some update to Google Docs which will make it an online storage place to upload and access your files. Google will be giving 250 MB of space for FREE and then for a small fee you can access additional storage. This is an update to their product previously called GDrive.

Good news for Google and Google fans, but once again puts Google in direct competition with startups who currently have adoring fans such as those who use Dropbox, Drop.io, Box.net, all whom have a freemium-based service model.

So what is your take, is Google good or bad for the startup ecosystem?

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5 Popular Post On Profectio Last Week

Dave Forde — Sun, 10 Jan 2010 19:10:00 +0000

Here are some of the popular post that ran on Profectio last week:
Who Is Better At Social Media Campaigns – Advertising or PR Agencies? The debate starts again…

Two Questions To Ask Before You Select A Social Media Agency?

Google: Three Cheers For Apple’s Acquisition Of Quattro Wireless, Mobile Advertising On The Rise

Commentary & Opinion: Apple Acquires Quattro Wireless

Update: Nexus One Event Notes

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Google: Three Cheers For Apple’s Acquisition Of Quattro Wireless, Mobile Advertising On The Rise

Dave Forde — Wed, 06 Jan 2010 14:40:16 +0000

In a rare moment, Google has given props to Apple for yesterday’s acquisition of Quattro Wirless, a competitor to AdMob which Google purchased back in December.

A post on the Google Policy Blog goes on to say:

Today’s news that Apple is acquiring one of AdMob’s competitors, Quattro Wireless, is further proof that the mobile advertising space continues to be competitive. And with more investments and acquisitions in the space, including from established players like Apple and Google, that’s a sign that vigorous growth and competition will continue. That’s ultimately great for users, advertisers and publishers alike.

Is this a genuine move on Google’s part or is this a way to take some of the heat from the FTC reviewing their acquisition of AdMob? Either way it is nice to see Google allowing other kids in the sandbox (even if it is their sandbox).

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Update: Nexus One Event Notes

Dave Forde — Tue, 05 Jan 2010 20:05:56 +0000

Here are some updates from the Google Nexus One press event:

Google is part of the open handset alliance (OHA) and working with 33 industry leaders, the Android platform is available on 20 devices across 59 carriers in 48 countries and 19 languages.

Nexus One Features:

3.7 inch OLED display – WVGA
1 GHz processor – fast processor
Trackball works as notifications tool. Will pulse when you get new messages.
130 grams – 11.5mm thick
Sensors: light sensor, proximity sensor.
5 megapixel camera
New for Android: active noise cancellation – using two microphones.
Android 2.1 Operating System
Voice Commands

Google will sell Nexus One through its own store without a contract, and through partners with a contract; for now T-Mobile is the only partner.

Source: ReadWriteWeb

Q/A On the Nexus One:

Question: Why only small space for app storage?
Answer: soon you will be able to store apps on SD cards

Question: Will it ship today?
Answer: Yes.

Question: Is this an iPhone killer?
Answer: Choice is a good thing.

Question: Whose inventory will the phone come from? What will you do to make the App Store more well-known?
Answer: Unlocked phone comes from Google. Regarding the Android Market: Marketing for Nexus One and new Web Store will be essentially online. Focused on making the store better.

Question: Why was it necessary for Google to design the phone? Why not just have an HTC phone that runs Android?
Answer: Google didn’t design the phone – HTC did. Google is just the retailer and worked mostly on the software.

Question: What would convince somebody to buy a $530 phone?
Answer: That’s choice at work. “This is the early stages of a longer journey.”

Question: Google isn’t known for being a retailer.
Answer: “We shouldn’t focus on retailing.” Google wants to offer a complete solution and give consumers choice. Retail part is very important but just another channel – not a channel that will replace other channels.

Question: What’s the revenue opportunity for Google?
Answer: These super-phones are great for accessing the Internet and that’s where out business is. Hardware sales are not the big deal – just wants to get more people on the mobile web. “If you want the best possible Google experience you come to the store and get the device.”

Question: Will it support tethering?
Answer: In future versions. Not a strategic issue but just something Google needs to implement.

Question: Is the physical keyboard dead? Will Google start to sell more products online?
Answer (from HTC): We offer lots of different phones and people can choose what best fits for them. This design is focused on the form-factor and screen. HTC offers other devices for “keyboard-lovers”. From Google: The new voice input works very well and Google will soon offer other devices as well.

Question: Will other counties support multi-touch on the Nexus One?
Answer: It’s a software thing. “We’ll consider it.”

Question: When will Google Voice launch publicly? What about the other phones that are coming soon? Will something else come next month?
Answer: Other manufacturers will add more devices. “If you need a great phone today – the Nexus is a great phone.”

Question: Google wants to do revolutionary stuff? What’s revolutionary about this phone? Why does Google get behind this phone if it’s pretty average? What not revolutionize the pricing structure with an ad-supported phone?
Answer: This is a baby step. Let’s get the store going and then we can see what comes up in the future.

Question: Will people be able to check out the phone in retail store?
Answer: We want this to remain pure and simple. Marketing this online-only and selling online-only.

Question: What’s the difference between a super-phone and a regular smartphone?
Answer: The big differentiator is the openness of the app store. This is as powerful as your laptop was a year ago.

Question: Question for Motorola: Will the Nexus One cannibalize sales of the Droid?
Answer: We try to deliver the best product we can. Will upgrade software on the Droid.

Question: Why does Google feel the need to change the way phones are bought? What’s broken about the system?
Answer: We are trying to optimize efficiencies. Just like web store revolutionized the way you buy a camera, Google wants to do the same thing for phones. After there are enough phones out there, you can experience it through using somebody else’s. Marketing just increases prices.

Question: What can users expect in terms of software upgrades? Users never really know what phone will get the upgrade

Answer: HTC wants to upgrade all of its phones (nothing specific). Google argues that some phones simply don’t have the hardware capabilities for the upgrade. The intention is to make sure everybody gets some kind of future-proof hardware that can get upgrades for a certain amount of time. From Motorola: Intention to upgrade the device to the best software that the hardware can run. Not every device supports the 3D capabilities of Android 2.1, for example. Backward compatibility slows down innovation.

Questions: Will Verizon get unlocked phones?
Answer: Unlocked phones are a problem with CDMA phones. Will only be sold with Verizon plan.

Question: Will you port Google Voice to the iPhone or will you suppress this to give Android an advantage?
Answer: Google Voice team isn’t opposed to having its app run on other platforms.

Question: Didn’t Google say it won’t do a phone?
Answer: We don’t do hardware.
Source: ReadWriteRead

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Google To Hold Nexus One Event Today

Dave Forde — Tue, 05 Jan 2010 17:29:46 +0000

Big day for Google today, after putting their new Nexus One smartphone in the hands of employees it is holding an press event today to share their vision with the world.

We’ll have more details from the event as they announced…

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Apple Picks Up Mobile Advertising Network Quattro Wireless, We Are Coming After You Google

Dave Forde — Tue, 05 Jan 2010 16:54:05 +0000

After the rumours started surfacing on the internet last night, Andy Miller Vice President, Mobile Advertising at Quattro Wireless has confirmed on the company blog that Apple has acquired them for $275 million. This move by Apple is in direct connect to Google’s purchase of competitive mobile advertising network AdMob last month. Google’s deal to acquire AdMob is currently under Federal Trade Commission scrutiny, and the FTC might turn around and do the same to Apple especially when you consider the considerable large market share the Apple iPhone has today.

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Profectio » Google

What Is More Important Google Juice or Facebook Juice?

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