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Are You Ready To “Experience DC?” College Rolls Out Its Biggest Recruitment Campaign

September 8, 2014 – 1:22 pm |
Experience DC poster

With the 2014-2015 academic year in full swing, Durham College (DC) recently launched its multi-platform Experience DC campaign – and this is most progressive marketing campaign in the college’s history to date.
The campaign will run over the next …

The Future Of Marketing In The Ancient Power Of Storytelling

August 25, 2014 – 10:40 am |
Ancient Rome

Guest Post: Paul Koidis Jr. he is an executive-level marketing advisor, development consultant, communications strategist, publicist, producer, agent and educator and Associate Dean, School of Media, Art and Design, Durham College.  You can connect with Paul on LinkedIn.
“Tomorrow …

The Downside To Tools Like Hubspot & Hootsuite

August 21, 2014 – 10:23 am |

Guest Post: Giles Crouch is one of Canada’s leading thinkers on issues relating to our digital world including social media and civil society. He brings 20 years experience in the technology industry, including co-founding two software …

Influencer Identification Template Helps Prioritize Outreach and Guide Strategy

August 15, 2014 – 10:20 am |

Guest Post: Ted Karczewski.   He is the Marketing Content Specialist at Skyword and the Brand Editor of the Content Standard. You can connect with Ted on LinkedIn or Twitter.
There’s an evolution reverberating across the public relations …

How To Translate Brand Strength Into Social Media Success

August 15, 2014 – 9:50 am |

Guest Post: Steve Buors is CEO and Co-Founder of Reshift Media. He has over a decade of digital marketing experience and has earned a reputation for being on top of emerging trends in social, search …

Boston Pizza Canada Gets Its Social Presence Amplified On Facebook

March 13, 2014 – 1:00 pm |
Boston Pizza Reshift Media

Leveraging the success they have had in the past with their Social Brand Amplifier solution, Toronto-based Reshift Media has completed work with Boston Pizza Canada to power their network of Facebook pages to help increase their local …

Breaking: Gallop Labs Taps Andrew Peebles Andrew Peebles

March 10, 2014 – 3:21 pm |
Andrew Peebles

As they look to make a bigger dent in the Canadian media buying landscape, Gallop Labs today has announced the appointment of Andrew Peebles as Director of Sales.  In the new role, Andrew will be responsible for …

Top Canadian Ad & Marketing Stories For Week Ending February 28, 2014

March 5, 2014 – 11:26 am |
Top Stories

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 28, 2014…

Capital One …

Is Blackberry’s BBM Worth $19 Billion?

February 25, 2014 – 1:58 pm |

‎During a CNBC interview at Mobile World Congress (MWC) Blackberry’s CEO John Chen admitted that if offered he would sell the company Blackberry Messenger product for the magic price of $19 billion – same number …

2014 CASSIES, And The Winners Are….

February 20, 2014 – 11:30 am |

Last night 35 Canadian business-building communications campaigns were honored as part of the annual CASSIES awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published cases.
The competition’s top honour, the CASSIES Grand …