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  1. Social Influencer Nation invites agencies, brands, influencers, marketers and anyone who wants to start 2015 off on the right foot to our - Meet n' Greet - Jan 29
  2. Nominations Open For Canada’s First Annual Social Influencer Nation Awards - Submit your social media campaigns today
  3. Who are your favourite social media influencers? - Enter your nominations now

How To Translate Brand Strength Into Social Media Success

August 15, 2014 – 9:50 am |

Guest Post: Steve Buors is CEO and Co-Founder of Reshift Media. He has over a decade of digital marketing experience and has earned a reputation for being on top of emerging trends in social, search …

Boston Pizza Canada Gets Its Social Presence Amplified On Facebook

March 13, 2014 – 1:00 pm |
Boston Pizza Reshift Media

Leveraging the success they have had in the past with their Social Brand Amplifier solution, Toronto-based Reshift Media has completed work with Boston Pizza Canada to power their network of Facebook pages to help increase their local …

Breaking: Gallop Labs Taps Andrew Peebles Andrew Peebles

March 10, 2014 – 3:21 pm |
Andrew Peebles

As they look to make a bigger dent in the Canadian media buying landscape, Gallop Labs today has announced the appointment of Andrew Peebles as Director of Sales.  In the new role, Andrew will be responsible for …

Top Canadian Ad & Marketing Stories For Week Ending February 28, 2014

March 5, 2014 – 11:26 am |
Top Stories

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 28, 2014…

Capital One …

Is Blackberry’s BBM Worth $19 Billion?

February 25, 2014 – 1:58 pm |

‎During a CNBC interview at Mobile World Congress (MWC) Blackberry’s CEO John Chen admitted that if offered he would sell the company Blackberry Messenger product for the magic price of $19 billion – same number …

2014 CASSIES, And The Winners Are….

February 20, 2014 – 11:30 am |

Last night 35 Canadian business-building communications campaigns were honored as part of the annual CASSIES awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published cases.
The competition’s top honour, the CASSIES Grand …

Top 10 Most Influential Brands In Canada [Ipsos-Reid] #FFWD2014

January 29, 2014 – 3:39 pm |

Yesterday, 2014 FFWD: Advertising & Marketing Week, Steve Levy, Chief Operating Officer, Ipsos Reid presented their results from their annual Most Influential Brands study.
Most Influential Brands in Canada 2013

Tim Hortons
President’s Choice *NEW in 2013*
MasterCard *NEW in 2013*

No …

Social Platform We365 Helps Free The Children Break Record Of Download And Volunteer Hours

January 16, 2014 – 1:40 pm |

As part of their continued effort to support local charities, Toronto-based Ariad recently completed work with Free The Children,  is an international charity and educational partner, working both domestically and internationally to empower youth as …

Admit It, You’ve Taken A “Selfie,” Survey Shows 53% Of Canadians Have Taken A Selfie

December 3, 2013 – 3:44 pm |
Joseph Ottorino selfie

According to Oxford Dictionary, the 2013 Word of the Year is “selfie.”  For those who may not know, a “selfie” is defined as “a type of self-portrait photograph, typically taken with a hand-held digital camera or camera phone.” Even Justin …

HootSuite Turns 5 #thanksfor5

November 28, 2013 – 10:16 am |
HootSuite 5

Since 2008, HootSuite has come a long way and become one of the dominate players in the social media world around, each day millions turn to the social media dashboard to post and engage with …