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Top Canadian Ad & Marketing Stories For Week Ending February 28, 2014

March 5, 2014 – 11:26 am |
Top Stories

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 28, 2014…

Capital One …

Is Blackberry’s BBM Worth $19 Billion?

February 25, 2014 – 1:58 pm |

‎During a CNBC interview at Mobile World Congress (MWC) Blackberry’s CEO John Chen admitted that if offered he would sell the company Blackberry Messenger product for the magic price of $19 billion – same number …

2014 CASSIES, And The Winners Are….

February 20, 2014 – 11:30 am |

Last night 35 Canadian business-building communications campaigns were honored as part of the annual CASSIES awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published cases.
The competition’s top honour, the CASSIES Grand …

Top 10 Most Influential Brands In Canada [Ipsos-Reid] #FFWD2014

January 29, 2014 – 3:39 pm |

Yesterday, 2014 FFWD: Advertising & Marketing Week, Steve Levy, Chief Operating Officer, Ipsos Reid presented their results from their annual Most Influential Brands study.
Most Influential Brands in Canada 2013

Tim Hortons
President’s Choice *NEW in 2013*
MasterCard *NEW in 2013*

No …

Social Platform We365 Helps Free The Children Break Record Of Download And Volunteer Hours

January 16, 2014 – 1:40 pm |

As part of their continued effort to support local charities, Toronto-based Ariad recently completed work with Free The Children,  is an international charity and educational partner, working both domestically and internationally to empower youth as …

Admit It, You’ve Taken A “Selfie,” Survey Shows 53% Of Canadians Have Taken A Selfie

December 3, 2013 – 3:44 pm |
Joseph Ottorino selfie

According to Oxford Dictionary, the 2013 Word of the Year is “selfie.”  For those who may not know, a “selfie” is defined as “a type of self-portrait photograph, typically taken with a hand-held digital camera or camera phone.” Even Justin …

HootSuite Turns 5 #thanksfor5

November 28, 2013 – 10:16 am |
HootSuite 5

Since 2008, HootSuite has come a long way and become one of the dominate players in the social media world around, each day millions turn to the social media dashboard to post and engage with …

Facebook Canada Adds New Hires in Montreal & Toronto

September 10, 2013 – 9:33 am |

With offices now in Montreal, Toronto and Vancouver, Facebook Canada announced this morning the addition of 7 new team members and 1 promotion effective immediately. The new hires include:

Holiday Inn Express Wants To Know, Who's Canada's Smatest?

August 20, 2013 – 9:24 am |
Holiday Inn Express Wants To Know, Who's Canada's Smatest?

As the roll out their latest campaign, IHG (InterContinental Hotels Group), hotel chain is looking for Canadians to help nominate and vote for Canada’s Smartest for a chance to the win a stay at a Holiday Inn Express hotel. Their “Stay Smart” campaign uses a microsite at, an online hub and a Facebook app where consumers are invited to vote for

Local Busineses, Facebook Wants You For Its "Grand for Good" Campaign

August 12, 2013 – 11:15 am |
Local Busineses, Facebook Wants You For Its "Grand for Good" Campaign

A few weeks ago during our “This Guy “Almost” Ran Yahoo Canada” story, we mentioned that Facebook Canada was working on some new initiatives and today they are taking the wrappers off “Grand for Good.” This is the first agency education program of it