EmailStatCenter.com and Campaigner (who we’re written about) has just release the results from their first annual Email Metrics Survey which is a collection of 345 responses, of which 55% were client side and 45% of the responses were from agencies or ESP (Email Service Providers).

Survey Results:

- On a scale of 1 – 10, respondents rated measuring of email campaigns to be 9.14

- Only 50% use metrics for budgeting/forecasting purposes while 35% do not and 14% were unsure

- List Development, Time Constraints and Strategy/ Planning were upon the top challenges faced by survey respondents

Luc Vezina, Vice President of Marketing & Product Management at Campaigner feels that measurement should be constant throughout the email life cycle. “One thing that I find noticeable is the lack of revisiting campaigns and their metrics on a more frequent basis. In order to truly use email metrics for the betterment of your campaigns and gather key learnings from them, marketers must continually evaluate and benchmark their campaigns, in addition to looking at them immediately after the send.”

What will be important to Email Marketers in 2008?

Related Stories:

• Week That Was – 2007-11-16
• Campaigner secures 4 more email marketing clients
• Campaigner gets a new CEO, Frank Tersigni
• Campaigner pickes up 6 new clients for their email marketing solution
• Survey Says:One Third Of Survey Respondents Click On Spam Emails, Marketers Its Time For Some Educations
• Online Advertising 2008: Thoughts & Trends from the Top – Wayne Carrigan, ThinData
• Indigo selects ThinData’s Email Marketing System

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, which represents yet another milestone for the online world and a $1.1 billion increase, or 25.3 percent, over Q3 2006.

Let’s be honest, the Microsoft’s Zune portable digital music player hasn’t quite taken off the way that Balmer and the boys in Redmond had hoped but they’re not throwing in the towel just yet. Microsoft announced they are acquiring Musiwave for around $50 million, which is a provider of mobile music entertainment services to operators and media companies.

It looks Mark Zuckerberg isn’t content with Facebook’s current dominance in North America as rumours are flying around the net they are going to be acquiring Zhanzuo.com, a Chinese social networking site with seven million users $85 million. How much bigger can this social networking site grow to?

Here are some of the other industry stories and news that we talked about in this edition of The Week That Was.

Headlines:

TinBu and Yahoo! Canada To Create Online Content Distribution Platform
SheDoesTheCity.com launches with a little sex and lots of sass
YouTube Canada open for your viewing pleasure

Account Wins:

Campaigner secures 4 more email marketing clients

Deal Flow:
Kaboose set to acquire number one UK-based parenting site for $140M

Upcoming Events:

Word Up – November 28, 2007

Related Stories:

• Adknowledge Acquires Facebook advertising network Cubics
• Week That Was – 2007-11-30
• The Lab: Matt Idema, Vice President, Strategy And Business Management, Yahoo! And country manager, Yahoo! Canada
• Rogers Gets Ready To Launch “TV Everywhere” VOD Service
• Yahoo! Canada Is Not A Ghost Town, Kind Of…
• Yahoo Continues To Kill Canadian Operations, More Layoffs Today
• Olive Media Gets Ready To Serve Up The Next Wave of Advertising, Adds Video Serving Capabilities
• Bell And Microsoft Cut Sympatico/MSN Ties Tomorrow, Get Ready For New Websites
• Facebook Now The Forth Largest Site On the Internet
• Kaboose Gets Government Nod, Will Sell to Disney For $23.3 Million

Montreal-based email marketing solution provider Campaigner continues to expand their client based across Canada under recently appointed CEO, Frank Tersigni. The company has announced they have signed deals with TheCanadian Red Cross, Dairy Farmers of Canada, Workopolis and Mediagrif which are using the company’s CampaignerPro.

“Gone are the days of sending the same message to many,” said Luc Vezina, Vice President of Marketing and Product Management for Campaigner. “More and more Canadian marketers are using advanced email techniques as they recognize the value of investing in targeted one-to-one emails”

According to Ipsos, 65 percent of Canadians preferring email communications over other methods and an average of $46 return on every email dollar spent (Source: DMA 2007) marketers are turning to advanced techniques like dynamic segmentation, automation and CRM integration to ensure their campaigns are relevant, targeted and ultimately drive responses.

Related Stories:

• EmailStatCenter.com – State of Email Metrics Survey Results
• Week That Was – 2007-11-16
• Campaigner gets a new CEO, Frank Tersigni
• Campaigner pickes up 6 new clients for their email marketing solution
• Survey Says:One Third Of Survey Respondents Click On Spam Emails, Marketers Its Time For Some Educations
• Online Advertising 2008: Thoughts & Trends from the Top – Wayne Carrigan, ThinData
• Indigo selects ThinData’s Email Marketing System

Email marketing software provider, Campaigner has hired Frank Tersigni as company’s new Chief Executive Officer. Prior to the company Frank was Vice President of Business Development at Genesys Telecommunications (an Alcatel-Lucent company) and has held several leadership positions throughout his career with companies such as IBM, VoiceGenie Technologies, NetDriven Solutions and CallPro Canada.

Related Stories:

• EmailStatCenter.com – State of Email Metrics Survey Results
• Week That Was – 2007-11-16
• Campaigner secures 4 more email marketing clients
• Campaigner pickes up 6 new clients for their email marketing solution
• Survey Says:One Third Of Survey Respondents Click On Spam Emails, Marketers Its Time For Some Educations
• Online Advertising 2008: Thoughts & Trends from the Top – Wayne Carrigan, ThinData
• Indigo selects ThinData’s Email Marketing System

Campaigner, the Montreal-based email marketing solution provider has recently added another 6 major corporations to their growing roster on clients, including PriceWaterhouseCoopers, Transamerica, The Hartford, Phillips-Van Heusen, LinkedIn and Nokia Canada.

“We are thrilled to add these industry leaders to our growing customer list,” said Luc Vezina, Vice President of Marketing and Product Management for Campaigner. “We build software for professional marketers who want to communicate with precision and agility. Our customers have chosen to work with us because we make doing this easy and affordable.”

Related Stories:

• EmailStatCenter.com – State of Email Metrics Survey Results
• Week That Was – 2007-11-16
• Campaigner secures 4 more email marketing clients
• Campaigner gets a new CEO, Frank Tersigni
• Survey Says:One Third Of Survey Respondents Click On Spam Emails, Marketers Its Time For Some Educations
• Online Advertising 2008: Thoughts & Trends from the Top – Wayne Carrigan, ThinData
• Indigo selects ThinData’s Email Marketing System