Harris Interactive released some new data yesterday that suggest that gay and lesbian adults online today are among the nation’s most loyal and heaviest blog readers and social network users.

More than half (54%) of gay men and lesbian respondents report reading some type of blog, compared to only 40% of heterosexuals. This represents an incremental increase from March 2008 when 51% of gay and lesbian respondents reported reading some type of blog. A similar question was asked in November 2006 and at that time, only 32% of gay and lesbian adults reported reading blogs.

When it comes to the types of blogs popular with Americans, the survey also found 36% of gay and lesbian adults read news and current issue blogs, compared to 25% of heterosexual adults. A quarter (25%) of gay and lesbian adults also read entertainment and pop culture blogs, compared to 16% of heterosexuals. Considering the global and media attention focused on American politics and the Obama presidency, 22% of gay and lesbian adults also read political blogs, compared to just 14% of heterosexual adults. Confirming their sustained strong connection with travel news and opportunities, 16% of gay and lesbian respondents report reading travel blogs, compared to 8% of heterosexual respondents.

• Over one third (35%) of all lesbian and gay male adults report they read blogs specifically tailored for gay and lesbian news and interests
• More than half (53%) of these readers also say they visit gay and lesbian blogs weekly, and one in five (19%) do so daily
• SSignificantly, 55% of gay men and lesbians say they visit social network sites at least once a day – but only 41% of heterosexual adults report that same frequency
• Three out of ten gay men and women also say they visit sites several times a day, while only 17% of heterosexuals share that habit

Harris Interactive conducted the study online within the United States between June 14 and 21, 2010, among 2,412 adults (ages 18 and over), of whom 341 self-identified as lesbian, gay, bisexual and/or transgender. We over-sampled gay men and lesbians in order to allow for more detailed analysis of these groups.

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We started tracking which Canadian companies have a corporate blog, since that time many have come and many have been abandoned so it is time that we update out list. Feel free to take a moment and leave a comment at the bottom with the url of your company’s blog, or if there are any that you are aware of make sure to list them here as well.

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