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City, Netflix, And shomi Prepare To Deliver “Between”

October 20, 2014 – 1:28 pm |
Between stars Jennette McCurdy

As Rogers and Shaw Media announced their new partnership which gave live to shomi, their new online video streaming service, the market reacted with mixed emotions.  Some were excited to see two Canadian broadcasters take …

Top Canadian Ad & Marketing Stories For Week Ending September 5, 2014

September 8, 2014 – 10:55 am |
Top Stories

Back to school season is upon us which means the summer break is over.  Toronto International Film Festival (TIFF) has taken over downtown Toronto opens the doors for brands of all shapes and sizes to get …

Luc Sabbatini Exits Bell Media

September 3, 2014 – 12:50 pm |

Bell Media has announce that Luc Sabbatini has given notice that he will be leaving the company by the end of the year. Luc was appointed President, Bell Media Sales in July 2013 where he …

CBC Appoints Richard Kanee As Head of Digital

September 2, 2014 – 12:55 pm |
Richard Kanee

As they look to rebuild their talent roster, CBC has announced the appointment of Richard Kanee As new Head of Digital. In the role, Richard will work across the organization to facilitate the development and …

Bell Media Appoints Tracey Pearce To Senior Vice-President, Specialty And Pay

August 11, 2014 – 3:35 pm |
Tracey Pearce

Bell Media has appointed Tracey Pearce to the role of Senior Vice-President, Specialty and Pay, Bell Media, effective immediately. Tracey will report directly to Phil King, President – CTV, Sports, and Entertainment Programming, and will oversee …

Hollywood Suite Promotes Julie Kumaria To Senior Director of Marketing

May 20, 2014 – 9:27 am |
Julie Kumaria

Julie Kumaria was recently promoted at the Hollywood Suite to the role of Senior Director of Marketing from Director of Marketing, heading up all marketing efforts to the entertainment company.
Previously she was an Affiliate Marketing …

Top Canadian Ad & Marketing Stories For Week Ending May 16, 2014

May 20, 2014 – 8:57 am |
Top Stories

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending May 16, 2014…

Bell Media …

Bell Media And Nissan Partner, Go Big And Bang With Jim Parsons

May 15, 2014 – 2:36 pm |
Jim Parsons

Today, Bell Media announced today that actor Jim Parsons will be featured in two, custom Nissan Micra commercials set to air exclusively in Canada – on CTV, CTV Two, the CTV GO app, and The Comedy …

On The Move – Advertising & Marketing Roles – January 20, 2014

January 20, 2014 – 10:00 am |
On The Move

Here are a few new moves within the Canadian advertising and marketing industry for January 20, 2014:

Amelia Stein has joined Bell Media as an Account Manager, previously she was with Ramius Corporation as an Account …

MTV Gets Rolling With Ford Fiesta For #IN24 Social Documentary Campaign

August 20, 2013 – 11:07 am |
MTV Gets Rolling With Ford Fiesta For #IN24 Social Documentary Campaign

MTV has teamed up with Ford to launch #IN24, a social documentary featuring six artists experiencing their Ford Fiesta in unique and personal ways, in a 24-hour window. The documentary is hosted at, and produced in collaboration with six Canadian musical artists, each of the #IN24 journeys features a short video, photos, and social activity. One video will launch each week through Sept. 17, with singer-songwriter Kay’s escape to Niagara Falls,