Articles tagged with: Apple
As the annual Fan Expo Canada quickly approaches, Mattel Canada has enlisted full-service marketing agency TrojanOne to assist in the execution of a unique brand experience for the launch of the Max Steel entertainment property in Canadian markets. Mattel will debut its Max Steel augmented reality app (A.P.P) in an experiential activation at the 2013 Fan Expo Canada in Toronto, August 22-25. This will be Mattel’s first-ever presence at the convention.
As they look to a compete with Google’s mapping services, Apple recently purchased Toronto-based Locationary for an undisclosed sum. Locationary’s crowd-sourced location data platform will be a be a much needed addition to Apple’s iOS especially after CEO wrote an apology explaining the disaster the company had when iOS 6 was first released.
As the Government of Alberta was looking for ways to engage citizens and help education kids about the benefits of healthy eating they turned to DDB Canada to develop an innovative way to aspire and engage youth. The new initiative is part of The Government of Alberta’s province-wide program, titled the Healthy U 5&1 Experiment which helps families adopt wholesome habits by adding at least five servings of fruit and vegetables, and an hour of activity into each day.
Blackberry has announced they plan to bring their BlackBerry Messenger (BBM) solution to Apple iOS and Android devices later this summer.
Ipsos Reid presented their 2012 Most Influential Brands Study as part of FFWD Advertising and Marketing Week, this is the second annual study Ipsos. This year the expanded initiative also included, for the first time, The Most Influential Brand in the World.
TC Media continues to make their products more digitally friends, and this week the publisher announced iPad editions of four of their core magazine brands. Canadian Living, Coup de pouce, Elle Canada and ELLE Québec are now al
Sun Media is preparing for the launch of SUN+, a new set of city specific news sites including TorontoSUN.com, CalgarySUN.com, OttawaSUN.com, EdmontonSUN.com, WinnipegSUN.com and mobile apps for each publication.
Health, beauty and baby store online retailers Well.ca announced a new mobile app has made its way to the Apple iTunes stores today as the company prepares for Black Friday and Cyber Monday, the new app is packed full of features to make it easy and enjoyable for Canadians to buy the products they need for their homes.
Square has been having a lot of success with their mobile payment solution for merchants. The startup headed up by Jack Dorsey, same guy behind Twitter recently secured a 200 million funding round and also closed a big deal with Starbucks (in the US only for now). As more and more Canadian are outfitting themselves with smartphones the
Next up at the Mobile Money Canada conference was a panel discussion led by Pierre A. Roberge, Mobile & Payment Innovation Consultant ; the panel members included: Jimmy Dinh Senior Director, Mobile Banking Strategy & Planning, CIBC Retail Markets; Derek Colfer, Business Leader – Global Mobile Product Innovation,