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The man behind the re-invention of Apple, Steve Jobs posted a letter to iPhone customers which was posted to the Apple site last Thursday where he apologized for a significant price drop just 10 week after the iPhone hit the streets. Stating that he had received hundred of letters from customers who were upset of the price drop of the iPhone by $200, this was also part of an announcement of several new iPod models and the new iTouch. His solution, offer customers a $100 credit towards a future purchase of any Apple product through the retail site or online. He also states that “iPhone is a breakthrough product”, and “There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever.”

I purchased an iPod about 2 years ago, and last April made my first Apple computer purchase after being a hard-core PC user and in the fist year of my Mac Book Pro I had to replace (2) batteries, (2) power cords, (1) fan and (1) motherboard in during this process I was offered a store credit as well. If I am dissatisfied with your product, why would I make a second or future purchase?

If Apple plans to be a dominate brand among consumers for the long haul they will have to do a much better job to earn the trust of not only early adopters but first time Apple customers which with the purchase of my Mac Book Pro I was. His “excuse” about change and improvements with technology is to be blunt pretty lame. Apple, don’t let your customers pay to test your products, we want to buy a product that will work on Day 1 and Day 500. Hire better marketing people who can fully plan out when you are going to introduce new products so that you don’t piss off customers who are or could be product evangelists.

Categories: Features