Star Media Group, parent company of Toronto Star, has launched three new websites targeting consumers across the Greater Toronto Area. The new sites include parentcentral.ca, healthzone.ca and yourhome.ca, each site will be exist as sections of thestar.com and independently as their own sites. Star Media Group plans to leverage their existing news network and extensive database and provide targeted the sites for key areas that are important to consumers. The focus for each site will be:
Parentcentral.ca is the ultimate resource for parents in the Greater Toronto Area, with the latest articles on family health and education news, along with relevant local listings for everything from the nearest 24-hour pharmacy, to walk-in clinics and community centres. Users can find a listing for every school in the GTA and see its education quality assessment results presented in an easy-to-read format.
Healthzone.ca is a full-service guide to health services and information for busy Torontonians who are looking to improve their health and wellness. Users are able to read breaking health news, search local listings for medical practitioners, pharmacies and walk-in clinics, find diet and fitness advice as well as research health conditions. A database of every medication available in Canada is also available.
Yourhome.ca, the definitive guide to home ownership in the GTA, has the latest decor and renovation tips and trends alongside listings for local trades such as plumbers, electricians, roofers, real estate agents and more. Users will also be able to read advice and tips on home ownership and the latest happenings in the real estate market from Toronto Star experts.
As part of their launch efforts the Start Media Group will conduct an aggressive search marketing campaign on Google and Yahoo, along with print and online advertising.
