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The Interactive arm of Astral Media, Standard Interactive has been selected to represent Live365’s Canadian online advertising sales business. Launched in 1997, Live365 is the world’s largest Internet radio network that hosts nearly 10,000 stations and streams music to nearly 5 million listeners a month.

Jean-Marie Heimrath, President Standard Interactive, sees the partnership with Live365 as “a valued component in our overall strategy to deliver on efficiency and not just sheer volume. We want to provide advertisers with the most targeted, engaged audience possible when it comes to the music and entertainment category.”

Standard Interactive currently represents online properties such as Universal Music Canada, Flow93.5, Puretracks, and Exclaim.

Categories: Account Wins, For The Books
Tags: Online Advertising, Standard Interactive