RSS feed. Thanks for visiting! Thanks for visiting! This site posts interviews, news, stories and jobs about Canadian advertising, marketing, public relations and technology companies - "the connected community". Go ahead, subscribe to our feed!

Sony Ericsson Canada has launched mymusicmaniac.ca, a website that enables visitors to create fun-loving Music Manic characters for their Sony Ericsson Walkman phone and social media sites. As part of an online advertising campaign http://mymusicmaniac.ca was created where visitors can enter for a draw for a chance to see and meet the Foo Fighters at a secret location. A six week campaign kicking off on October 22 which incorporates advertising banners on various social media, music, and lifestyle websites. As well expandable video content will be available to view on popular online destinations such as YouTube and Facebook where they have also developed a gift application to share with friends. Sony Ericsson is also sponsoring MSN’s Personal Expressions Pilot Program, enabling online users to download Music
Maniac avatars and background display pictures for their MSN Messenger program.

“Music Maniacs are a great way for handset owners to express their inner most music persona in a fun, creative and interactive way,” said Jennifer Bromley, Head of Marketing for Sony Ericsson Canada. “Our online campaign will showcase the entertaining personalities of each Music Manic and the energy of Foo Fighters live.”

The campaign also extends to offline channels with a media buy in Along with the social media demonstrations and applications, Sony Ericsson Eye Weekly and Georgia Straight newsletters for six weeks. Traditional advertising displays will also be prominently showcased on
premium websites such as Much Music, YouTube Music, AOL Music, Gawker Media, Dose.ca, TMZ.com, and others.

Creative Agency: Iris New York

Media Buy: MediaEdge

PR: iPR Group

Categories: Features
Tags: Online Music, Sony Ericsson Canada