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Profectio’s Power Breakfast Series Presents “Social Media - The Sex & Sizzle“

Lots of companies across the country are talking about it. Agencies, public relations firms, and other companies are offering different services. What is it - blogs, wikis, RSS, user generated content all make up with is commonly referred to as “social media.” Let’s face it, not every marketing strategy or tactic will work for your company to help you achieve your business objectives. As powerful as sites such as YouTube, Second Life or MySpace they may not be the right place for you to reach your target customer or they may be too costly for the budget that you have been given, so what is left?

How can you (or your client) benefit from applying social media practices to your business?

Can applying social media to your campaign help you to gain more clients or make money?

Maggie will discuss how everyone’s talking Web 2.0 - but what does it mean? In this session, she’ll go over the hard facts: what people are doing online, why you need to pay attention and how your business can reap the benefits. The best part? You’ll get the numbers to back it all up.
Baron will talk about the relevance of viral marketing in today’s marketing landscape - showcasing how SEGAL built a name for one of its clients with a super-chic interactive campaign. Learn how SEGAL leveraged women’s love of celebrity and fashion to create a brilliant, award-winning campaign that combined Web elements with television and media partnerships to draw more than 300,000 unique visitors and engage more than 20,000 women over a 13-week period.

Join us for the conversation on January 31 at the Ontario Club

Register to attend the Social Media Breakfast Seminar

Presenters Include:

Maggie Fox - Founder, Social Media Group

Maggie Fox, founder of Social Media Group, Canada’s first agency devoted exclusively to helping business navigate the new world of Web 2.0, is a communications and content expert who has never met a medium she didn’t like. She has written and produced television and website content for companies like CHUM, WIC and Disney, survived the dot-bomb and created print and web-based custom publications for major retailers including Home Hardware and Do it Best. A longtime blogger, she’s presently putting her experience to work for companies who want to engage their internal and external audiences through emerging social media channels. She has been interviewed about social media by CTV News, The Toronto Star and Marketing Magazine, among others.

Baron Manett, Vice President, SEGAL

Since entering the industry in 1992, Baron Manett, VP, has garnered a diverse marketing background in youth, online, music, consumer packaged goods and entertainment.

At SEGAL, Baron manages the creation and execution of marketing campaigns for brands like Axe, Degree, smart car, Mercedes Benz and National Bank. His work has produced global awards, including the Best of Show at the 2006 Promo Awards and silver at the International Globes for a Degree for Men campaign.

Baron holds an MBA and is a graduate in Cultural Management from the Schulich School of Business at York University.

When: January 31, 2007
8:00 - 8:30 AM - Registration and Full Breakfast will be served

8:30 - 10:00 AM - Presentations

Where: Ontario Club - 30 Wellington Street West (Wellington & Bay Street), Toronto, Canada (Map)

I want to register to attend the Social Media Breakfast Seminar

Media Sponsor:

** Interested in bring your clients or team members of 4 or more - contact us for discount rates.

*** 5% cancellation fee will be applied with minimum 48 hours notice

Profectio ’s Power Breakfast Series:

• Get In
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• Get Networking
• Get Educated
• Get Successful

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