Social Media Marketing is all about links, branding, sales and consumer interaction as companies look to leverage blogs, wikis, podcasts and sites such as Facebook. Advertising agencies and public relations firms have been quick to jump into the game and launch new practice areas dedicated to social media, but is it working? The world of public relations has been changed as the influence of bloggers continues to grow, but who is now in charge of the message?
Join the conversation on April 25th as we discuss the latest campaigns and companies who are using social media.
Register to attend – Guiding Light – Social Media Marketing Breakfast Seminar
Speakers:
Leesa Barnes, President, Caprica Interactive Marketing Inc.
Leesa’s session is entitled “Podcasting for Profit: 3 Ways to Make Money from Podcasting & Determine Your ROI” where she will share with you how she’s helped hundreds of businesses worldwide increase their ROI through podcasting.
Jason Theodor, Interactive Creative Director, Ogilvy Interactive
Jason will present “Marketing in the Age of Infinity: An Exploration of the Changing Best Practices of Viral Videos” – Rapidly evolving technology combined with fragmented viewing habits have created a chaotic online video pool where almost anything goes. What makes some videos soar while others sink? Although this space is new and evolving, there are best practices to be gleaned from the successes of internet-only campaigns such as Dove ‘Evolution’, and others.
When: April 25, 2007
8:00 – 8:30 – Registration and Full Breakfast will be served
8:30 – 10:00 – Presentations
Where: The Dominion Club – 1 King Street West (King St & Yonge St), Toronto, Canada
** Interested in bring your clients or team members of 4 or more – contact us for discount rates.
*** 5% cancellation fee will be applied with minimum 48 hours notice
Power Breakfast Seminars:
- Get In
- Get Fed
- Get Networking
- Get Educated
- Get Successful
