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With operations in Toronto, Paris, London, Miami and Los Angeles, Silverback Media has announced today the availability of AdSoda Interactive Launches Version 2.0 (ASIA). The advertising platform allows for advertisers, agencies and publishers to serve ads across multiple platforms such as SMS and enhanced video advertising.

ASIA offers the industry standard advertising payment models, CPM, CPC and CPA (cost-per-action), new to this version is a video advertising serving solution to simplify the process of scheduling and serving pre-roll, mid-roll and post-roll video ads. Advertisers and publishers now have the ability to integrate highly targed video and rich media advertising to effectively market and monetize video content both online and on mobile devices. CEO of Silverback Media, Martin Doane, commented by saying, “Video ads served both online and on mobile devices are rapidly becoming the medium of choice to generate brand awareness as well as conversions and sales. Consumer interaction with video ads is far higher than that for image format ads, and ASIA provides advanced video metrics that give advertisers the required information that enables them to see how consumers are engaging with their brands and their advertisements.”

Categories: Features