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So apparently, the domain RSS.com is up for grabs.

For $750,000 US-or the highest bidder, which is more likely-the domain with the industry-accepted name for feed publishing can be yours.

Is it really worth the cash, though? Buzzword of the year or not, unless it has anything to do with what you’re marketing, what’s the good of having RSS.com as your homepage?

It’s a good fit for a third-party content management agency, maybe, but little else.

That may be why current owners Torex Retail Holdings are putting it up for grabs. Their global vice-president, Jason Richards, admits that while the name on its own has tremendous value, it has next to nothing to do with their business.

It will be interesting to see if someone else makes the same mistake once the bidding is done.

Categories: Features