Roots Canada seems to be making some serious bets on the future of their sales coming from consumers online as they have made a second investment in their ecommerce strategy in the last two months.
“Our customers have a very strong emotional tie to Roots — we receive hundreds of letters, emails and photos from our customers every day,” said James Connell, Sr. Director, eCommerce, Digital Marketing and New Media at Roots, in a press release. “Bazaarvoice allows us to tap into that passion in a way that can be shared with the broader Roots community, as well as members of our company. By creating a place for consumers to chronicle their experiences, we are building a robust community that is strongly engaged with our brand. At the same time, we are able to use very specific feedback to improve core business functions like marketing, merchandising, and customer service.”
As part of the solution Roots customers will be able to shop and share their product reviews, post photos and ask questions with other members of the community.
Founder of Profectio of business sites which includes 
