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We all know what the oldest profession is, and it is not Word of Mouth is certainly become one of the most powerful tools in a marketer’s took belt.  Rogers Media signed an Exclusive Canadian agreement with US-based BzzAgent that will make the media company a license agent for BzzAgent exclusively in Canada. Rogers Media will leverage BzzAgent’s Word of Mouth(WOM) network to add WOM marketing services to their existing  print, digital, broadcast and other marketing solutions offerings.

Brian Segal, President and CEO, Publishing, Rogers Media  adds, “We can now provide clients with exclusive access to the leading provider of WOM marketing and media services for the world’s most esteemed brands.”

The BzzAgent network consists of  more than 360,000 unpaid consumers, nearly 10 percent of whom live in Canada which probably makes them one of the largest WOM vendors in Canada.  These consumers, called Agents, volunteer to experience and discuss products and services with members of their social circles. Since 2002, the company’s Agents have triggered more than 100 million honest, unscripted conversations - online and offline.

Categories: Features