Research - Who’s listening to podcasts in Canada?
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Sequentia Communications and Caprica Interactive Marketing have joined forces to find out “what Canadian have to say about podcasting”. Some of the questions asked include:
- How familiar they are with the word “podcasting”
- Which podcasts they’re currently listening to
- What’s important in a podcast
- How long and how often they want new podcast episodes
- How many ads they will tolerate in a podcast
Sections of Survey:
- Demographics
- Familiarity
- Consumption
- Canada’s Favourite Podcasts
- Content is King
- Frequency & Length
- Ads in Podcasts
- Video Podcasting
- Questions We Didn’t Ask (but should have)
Source: Canadian Podcast Listeners Survey
Keywords: 220, 239, 241
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