Rain43 Acquires Pass Go Creative

BY: 

Dave Forde
March 2, 2012

Earlier this week, Toronto-based Rain43 announced the acquisition of Pass Go Creative, a niche agency that specializes in over-the-counter packaged goods as well as international brands that require Canadian-specific communications. Pass Go was founded by Trudy Fraser in 2009 with clients such as includes Mentholatum Canada brands Oxy, Softlips, and Phisoderm.

“Pass Go has been successful at taking heritage brands like Mentholatum and re-branding them for the social media landscape,” said John Yorke, President of Rain 43. “This is exactly how we think at Rain – we take traditional brands and bring them into the multi-screen world,” he added.

Trudy Fraser, Pass Go’s Founder will be joining Rain43 as their Vice President Client Services, along with her team of account service reps.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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