Quizative Names As AOR For Jamieson Laboratories

BY: 

Dave Forde
July 18, 2011

Natural health product manufacturer Jamieson Laboratories Ltd. recently named Quizative as its agency of record for the company company’s brand advertising, including both traditional and digital media.  The relationship has been ongoing since 2010 when Quizative was retained to redisign Jameson’s website, and completed a number of other projects since that time.

“Quizative has proven that they understand our business and our customers, and can develop effective strategic messaging combined with compelling creative,” said Vic Neufeld, President, Jamieson Laboratories Ltd. “We look forward to evolving the way in which we communicate our brand to Canadian consumers who seek the very best quality of vitamins and supplements available,” Mr. Neufeld added.

Quizative begins the assignment with the development of a television campaign consisting of English (and French) .10 and .30-second television spots to launch this fall. The strategy includes extending the brand campaign messaging into other mediums, later in the year and into 2012.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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