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Quebecor Media launched classifiedextra.ca, which they say will be “Canada’s biggest and most powerful classified network”, reaching more than 20 million consumers across the country through more than 200 daily and community newspapers and the Canoe.ca Network online. Classifiedextra.ca (vitevitevite.ca in French) will operate through a partnership with Sympatico.MSN.ca, which will use the classifiedextra.ca banner for all classified advertisements.

The online classified space in Canada has been heating up over the last six months with competitors such as LiveDeal.ca aggressively growing through partnerships and Kijiji who continues to find their exact place in Canada due to low consumer awareness.  Easy of use and clean and simple layouts have helped to drive consumers online to use the solutions, where keyword search such as what is part of the classifiedextra.ca allow consumers to easily search and target items based on geographical location.

Categories: Features