Quebecor Media is continuing to remake itself from the old media conglomerate and embrace the new web, their latest efforts are the launch of Canoe.TV, a web broadcaster with unique content commissioned by Canoe.TV in addition to content from traditional sources. While 2005 was the year of Podcasting, 2007 has certainly seen an increased attention to video on the web. Canoe.TV will be working with many independent production companies in Canada to produce exclusive content including Outrageous Sports; StreetSeen about fashion; Wallpaper and Pimp Me Tonight in the lifestyles area; and Naughty or Nice, a reality TV production that visits a home, explores drawers and closets and comes up with a verdict: Naughty or Nice. Canoe.TV will initially finance about 50 exclusive productions. About 50 titles are available and another 400 more choices will be available within the next year.
“Canoe.TV positions our Canoe.ca portal and Quebecor Media at the leading edge of the rapidly growing online video phenomenon that is being driven by strong consumer demand,” Pierre Karl Peladeau, President and CEO of Quebecor Media Inc., said during a presentation at a conference entitled Monetizing Digital Media. “News and sports are strong but some of the biggest growth is online viewing of entire episodes of shows developed for television or developed exclusively for online audiences.”
Canoe.TV will have a wide selection of on-demand video content from partners such as the CBC, House and Home, The Fight Network and Just For Laughs with many others, including QMI’s SUN TV which will contribute the Grill Room sports opinion show, SUNshine Girl TV and the Inside Jam entertainment broadcast, all produced in Toronto. Exclusively to Canadians and totally free of charge, Canoe.TV will also feature the simultaneous streaming of 5 premium international TV channels via its partnership with JumpTV.
