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The online world is changing faster then some advertisers and marketers can adapt to. Consumers are being offered more and more choices on a daily basis of where to spend their time and money. They are also being offered many opportunities to share their content such as photos, video and opinions. Forward thinking companies are breaking the rules of the past and virtually reinventing their business model. As a result the competition to Engage the consumer is at one of the highest points we have seen in years.

• How can consumer engagement help with product branding and/or selling more products/ services?
• What is the future of consumer generated content?
• Keys to succeeding in today’s Internet world
• How to compete in a global economy?

Sessions:

Adrian Schauer, Managing Partner, Vortxt Interactive - “Opportunities for Consumer Engagement in the Mobile Ecosystem” - Mobile is becoming an increasingly powerful tool for marketers looking to engage consumers and for consumers looking to interact with their favourite applications. Learn how mobile can turn static media impressions into interactions and how mobile is helping consumers reach content anywhere, anytime.

Speakers:

Adrian Schauer, Managing Partner, Vortxt Mobile - At Vortxt, Adrian manages mobile marketing campaigns from conceptualization to execution, with a primary focus being on the optimal integration of mobile into traditional media and promotional campaigns, and on defining the Vortxt product roadmap.
Prior to Vortxt, Adrian was a Manager in New Product Development at Rogers Wireless where he was responsible for SMS products, cross-carrier initiatives, and the launch of North America’s first mobile music download service. Adrian also served as the chair of the Cross-Carrier Short Code Council, Cross-Carrier Content Storefront Council, and mCommerce Committee, and was a member of anti-SPAM task force.

Candice Faktor - Candice joined Torstar in 2003 and has since distinguished herself as a lead strategist and innovator, playing a key role in the creation of Torstar Digital. As Director of Strategy and Corporate Development for Torstar Digital she led corporate development, and was instrumental in the foundation of a number of start-up ventures including Livedeal, Performer Media and Olive Canada and most recently, the development of OurFaves.com, bringing this innovative social media property from concept to public launch.

Candice was recently promoted to GM, Toronto.com where she will provide the guidance, leadership and growth direction to cement Toronto.com’s position as Toronto’s number one local entertainment site as well as continue to lead the innovative Ourfaves.com website.

Where: Toronto, Canada
When: September 26th, 2007
Time: 8:00 AM - 11:00 AM
Who should attend:Presidents, Founders, Senior VPs, Vice Presidents, Editors, Publishers, Media Sales Executives, New Media
Executives, Corporate Marketers, Advertising Executives, Brand Managers, Content Producers & Managers, Business
Development Managers, Consultants

Media Sponsors:

** Interested in bring your clients or team members of 4 or more - contact us for discount rates.
*** 5% cancellation fee will be applied with minimum 48 hours notice

Past Events

Social Media - Sex & The Sizzle
As The World Searches
Digital Advertising, What’s Next?