PostRank and Gnip created a partnership to better understand media online.
PostRank provides tools for measuring social interaction with news and information online. Gnip standardizes the process in which companies access and integrate web data. PostRank indexes almost 3 million articles and sources daily. Publishers gain the ability to not only track numbers, but also where and how the audience is organizing and sharing content.
“We believe there are a multitude of potential applications for PostRank data,” said Shane Pearson, VP Products for Gnip. “We’re excited to be able to add PostRank to our growing list of premier service providers”.
In this partnership Gnip will have access to the metrics and data that PostRank has collected, to further enhance the data that is actionable for publishers. Gnip will offer the data to their customers, enabling stronger business applications.
Carol Leaman, CEO, says “social interaction with content has become a primary indicator of how meaningful or relevant that content is, and PostRank technology delivers the highest quality content, filtered and ranked using social engagement as the measuring stick”.
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