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Pepsi, Mountain Dew And Doritos Turn To Microsoft For Launch Of Xbox One

Submitted by on September 3, 2013 – 2:13 pm

PEPSICO DORITOS GAMER PACKCan you believe it was eight years ago that Microsoft launched the Xbox 360? As the world awaits the launch of the Microsoft Xbox One this fall, three brands have turned to the gaming system for their newest campaign.  PepsiCo Canada’s Pepsi, Mountain Dew and Doritos brands are working with Microsoft Canada to bring Canadians an unprecedented gaming experience.

Pepsi, Mountain Dew and Doritos are also giving away more than 1,000 Xbox One consoles in the Win Every Hour contest from October 7 until December 31, 2013. To enhance this already-exciting gaming engine, players will feel immersed in the racing world.
With gesture-based controls, cloud-based content and the most immersive gaming experience ever, the Xbox One delivers a top-tier console experience for gamers. Paired with the revolutionary redesigned Kinect sensor and an all-new controller, the Xbox One is the must-have console of the 2013 holiday season!

“We’re incredibly excited that Pepsi, Mountain Dew and Doritos are going to reward Canadian gamers in the best way possible this year, giving them a variety of chances to be among the first to get their hands on an Xbox One,” said Craig Flannagan, Director of Marketing, Xbox, Microsoft Canada.
“Our Pepsi/Dew consumers are passionate about gaming and living in the Now, which is why we want to give them a chance to win the hottest new gaming console of the year,” said Ryan Collis, Director of Marketing – PepsiCo Beverages Canada.

PEPSICO MOUNTAIN DEW GAME FUEL

“The Doritos brand is all about fueling bold experiences,” said Susan Irving, Director of Marketing – Frito Lay Brands. “Working with Xbox One supports that goal by giving our fans the opportunity to be some of the first to try out one of the biggest console launches ever.  Doritos knows its consumers live for the game and we’re all about taking it to the next level.”

Canadians can enter for their chance to win an Xbox One by submitting PINs found inside specially-marked Pepsi, Mountain Dew, Doritos products at www.wineveryhour.ca, full contest details are also located on the site.



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Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.

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