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Palm Canada and Leger Marketing have partnered on a new study targeted at male and female professionals between the ages of 30 and 54 to help understand their use of mobile technology. Granted that there is still a “cool factor” with mobile devices and it is fun to have an all-in-one device capable of making calls and taking pictures, their latest model the Treo 700 vvx (pictured here) looks pretty sleek. Of the 1000 respondents, 71% of respondents said mobile technology helps them stay ahead in their careers. 45% use PDAs, cell phones and laptops to unwind in their leisure time. In fact, 44 per cent of people surveyed use their mobile device to listen to MP3s, one in five (19 per cent) are checking out videos, and 10 per cent even admit to checking updates on social networking sites such as Facebook and MySpace.

Michael Moskowitz, Vice President, Americas International, Palm, Inc. adds that on-the-go Canadians consume content in bite-size, easy-to-digest portions, mobile snacking is becoming more mainstream, from news alerts to watching videos to sending emails, downloading information is becoming as common as downing a granola bar.”

Are we really that addicted to being connected? Results from the survey say that 27% admit to working 10+ hours a day, so much for “9 to 5.”

Additional Fast Facts

Mobile snacking habits  that’s entertainment

- 73 per cent admit emailing on a mobile device is a form of entertainment
- 44 per cent report using mobile technology for text messaging and listening to MP3s
- 33 per cent report using mobile technology for listening to the radio
- 19 per cent report using mobile technology to watch videos

Career commitment working for more than the weekend

- 76 per cent check email outside their work day
- 60 per cent admit to being “always on”
- 28 per cent take Saturdays off but tend to work on Sundays
- 58 per cent check email/voicemail before going to bed at night
- 37 per cent confess to doing work while attending a social or family engagement
- 27 per cent have responded to email during dinner

Mobile devices – it’s personal

- 89 per cent agreed the easier the technology, the more likely they are to use it
- 52 per cent feel they can afford innovative, high-end communications technologies
- 24 per cent say that they are defined by the tech devices they use

Three in five (60 per cent) respondents surveyed consider themselves “always on” between family and work commitments. The same amount say that communication technology is key to balancing personal and professional commitments. More than half of Canadian professionals polled credit technologies such as cell phones and PDAs for keeping them connected at work, and one in five (20 per cent) say they rely on an “all-in-one” device such as a smartphone to balance their social and professional lives.

Categories: Knowledge Centre