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There have been a lot of debate about the future of advertising and what will be the next big thing, but no matter how you look at it we live in a world that is dominated by advertising. Messeages on TV, print, email, mobile devices - new areas and ways are being discovered daily.  Digital advertising is growing, and will only continue to grow! Is your company ahead of behind the curve? Are your digital campaings giving you the results that you want? How can you get your message to the right target audience? What is the best channel to use, is it through blogs, video advertising, or some new technology that is around the corner? These are the questions (and much more) our speakers will help you answer at our next Power Breakfast Series focused on “Digital Advertising” which will be held on March 25th, here in Toronto. Oh, and the most important question of all, how can you make it work for you?

Our speakers include:

Chris Greenfield, Managing Director, Tribal DDB who has leads the Toronto team of the Interactive agency will take us down a path to understanding the Digital Consumer. You will learn how consumer insight still sparks the best ideas and the best approach (and will continue to do so). How to extend your reach through the digital consumer channel.

Andrew Cherwenka, Vice President Business Development, Trapeze Media is going to help you better understand how “widgets” can be used in your advertising campaigns to help drive online sales which you can measure back to a ROI!

Mike Sharma, Director of Interactive, Zig will focus in on what online video means to advertisers. YouTube, Joost, Video Egg, there are all tools that can be used. Which one do you use, who is making it work and what is its future?

When: March 28, 2007
8:00 - 8:30 - Registration and Full Breakfast will be served
8:30 - 10:00 - Presentations
10:00 - 10:30 - Interactive Discussion Panel:

• Pageviews - Is it time for a new measurement method?
• Viral Videos - Agencies have been experiences some success with video content going viral - fluke, fade or future?

Where: The Dominion Club - 1 King Street West (King St & Yonge St), Toronto, Canada

Gold Sponsor:

** Interested in bring your clients or team members of 4 or more - contact us for discount rates.

*** 5% cancellation fee will be applied with minimum 48 hours notice

Power Breakfast Seminars:

Categories: Power Breakfast Series