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October 19, 2016 – 1:24 pm |

remember the world woke up to the news that Rogers had let go of Guy Laurence after 3 years in the role of CEO had named Ex-TELUS CEO Joseph Natale

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Top Canadian Ad & Marketing Stories For Week Ending February 28, 2014

March 5, 2014 – 11:26 am |
Top Stories

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 28, 2014…

Capital One …

Event: Beat The Heat – Fast Connections & Fusion, The Networking Edition – Feb 25

February 18, 2014 – 11:18 am |

Ol’ man winter is still here, but that is no reason why you can’t still grow your business, and have a little fun while doing it…
Join us on February 25th as we invite Toronto’s business …

Heart and Stroke Foundation Urges Canadians To Text N’ Donate This Valentine’s Day

February 14, 2014 – 10:57 am |
Heart & Stroke Foundation

For those that might have forgotten, today is Valentine’s Day, and the Heart and Stroke Foundation is asking Canadians to give back as part of their Text to Donate campaign.
“Anyone with a mobile can help us …

Global Mobile Data Traffic Will See Massive Growth By 2018 [Report]

February 14, 2014 – 10:48 am |
Mobile Data

Cisco recently released the results of a new study that looks at the current and future growth of global mobile traffic, as a marketer this becomes crucial to know when you look to planning out …

“Moving On Up,” Mattel Canada Launches Barbie my Dreams Online Platform

February 12, 2014 – 11:00 am |

“Well we’re movin on up, To the east side.  To a deluxe apartment in the sky;” are words that were made famous as the theme song to television show The Jeffersons and now Mattel Canada’s …

2014 Advertising Week – Ad Ball [Photos]

February 11, 2014 – 10:03 am |
Advertising Week 2014 - AD Ball.00.54_new

A Thursday night during the annual Advertising Week would not be the same without its Ad Ball, here are some pictures from the night…

2014 Advertising Week – Toronto Star Cocktail Reception [Photos]

February 11, 2014 – 9:51 am |
Advertising Week 2014 - Toronto Star Recption.03.55_new

With the 2014 Advertising Week now behind us, here are some pictures from the Toronto Star cocktail reception.

BMW Canada Named Official Vehicle Of The Canadian Olympic Team

February 11, 2014 – 8:35 am |

The national partner and official vehicle of the Canadian Olympic Team, BMW Canada, launches first Olympic integrated campaign “Powering Performance” in a 60-second halo spot. Created by Cundari, BMW Canada’s creative agency of record, the …

St. Joseph Communications Launches Its New Content Marketing Agency Called Tag3

February 3, 2014 – 10:12 am |
Open for Business

St. Joseph Communications is looking to make stronger inroads into the content game as the company recently  launched of Tag3, a new , as a key strategic initiative aligned with its omnichannel marketing vision, to …

TVO Rolls Out New Digital Series For Kids

January 30, 2014 – 4:29 pm |

TVO launched its latest digital initiative today, and interstitial series Story Explorers and companion website, http://www.tvokids.com/games/storyexplorers, and is designed as a series includes 26 two-minute episodes featuring short stories created, designed and told by Ontario kids.   From flying machines to …