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April 21, 2016 – 10:10 am |

With the continued growth of digital more and more brands are embracing new ways to connect with consumers, and as a result agencies are forced to constantly adapt their business models to stay relevant.   …

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Toronto-Based ShopLocket Acquired By PCH International

January 24, 2014 – 12:39 pm |
Shoplocket

eCommerce platform startup ShopLocket has been acquired by PCH International for an undisclosed sum.  ShopLocket will continue to operate “staus-quo,” and be a sub-brand of its new parent company. Katherine Hague, Founder of ShopLocket was recently ranked on our “Canada’s …

Online Sports Management Solution Battlefy Raises $1.3M Seed Funding

January 24, 2014 – 11:17 am |
Battlefy

Whether it is you and your buddies in a college club, or a brand that is supporting gamers, Vancouver-based Battlefy is looking to make your life that much easier with their online tool.  The startup recently …

HootSuite Acquires uberVU To Bolster Analytics Offering

January 24, 2014 – 10:51 am |
Let's Make A Deal

As they continue to expand their social media solution, HootSuite acquired uberVU, a social analytics solution that targets enterprises and counts 3M, Heinz and Getty Images as clients. Financial terms of this deal have not been …

Preparing For Sochi 2014 Olympics, Canadian Tire Says “We All Play for Canada”

January 21, 2014 – 10:31 am |
Sochi 2014 Olympics

With we get closer to the Sochi 2014 Olympics, Canadian Tire has launched their latest campaign with the help of Toronto-based agency cleansheet communications.  The campaign is centered around Canadian hockey superstar Jonathan Toews, an Olympic Gold Medal …

Reader’s Digest Rolls Out Redesign

January 21, 2014 – 10:28 am |

Reader’s Digest unveiled a new look and enhanced reader experience with the February 2014 issue, which aims to recapture several of the magazine’s most iconic features. Reader’s Digest Magazines Canada Limited also introduced a revamped digital …

Capital One Canada Taps Martin Short For Latest National Marketing Campaign

January 21, 2014 – 9:59 am |
Capital One

Capital One Canada launched a new national marketing campaign that focuses on what Canadians want out of their travel rewards card: No hassle redemption. As Canadians continue to re-evaluate their travel rewards card options, this …

Happy 80th Birthday Campbell’s Chicken Noodle Soup, “Delight In Every Bowl Campaign”

January 20, 2014 – 11:00 am |
CAMPBELL COMPANY OF CANADA - Happy 80th Birthday Campbell's

Campbell’s Condensed Chicken Noodle soup.   The brand was first launched in the United States in 1934, and then made its way to Canada 2 years later and we can go out on a limb and …

Immersion Rebrands And Opens Its First US Office

January 20, 2014 – 10:25 am |
Open for Business

Looks like Consumers Electronics Show (CES) wasn’t the only thing happening in Las Vegas this January, recently Toronto-based Immersion Media opened up their first US office and selected the city of Las Vegas.   The company …

TELUS Ups Its Video Content Discovery Capabilities With New Jinni Partnership

January 20, 2014 – 10:00 am |

With their wireless networking offering and television offering through the Optik TV brand, TELUS has also signed an agreement with Israel0-based Jinni to offer customers a new way to find video content.  Jinni’s video discovery platform has been implemented …

Ringing The New Year, Yahoo Canada Unveils New Homepage

January 17, 2014 – 2:10 pm |
Homepage Tablet Screenshot

As they look to focus more on “you,” Yahoo Canada unveiled its newest homepage today with a stronger focus to provider users to personalization, whether Canadians are reading news stories, checking email, checking email; posting …