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October 1, 2015 – 10:54 am |

Talent is the life blood of any organization, and creative talent can make or break a campaign. The The Canadian Media Directors’ Council (CMDC) took time to honour some of the industry’s up and coming …

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Admit It, You’ve Taken A “Selfie,” Survey Shows 53% Of Canadians Have Taken A Selfie

December 3, 2013 – 3:44 pm |
Joseph Ottorino selfie

According to Oxford Dictionary, the 2013 Word of the Year is “selfie.”  For those who may not know, a “selfie” is defined as “a type of self-portrait photograph, typically taken with a hand-held digital camera or camera phone.” Even Justin …

Glam Media Canada Signs Exclusive Online Ad Deal With LaineyGossip

December 3, 2013 – 3:25 pm |

Canadians do love their gossip, and the searches over the last year prove it.  Today, Glam Media Canada announced it has been selected as the exclusive advertising partner for entertainment and celebrity blog LaineyGossip.  Founded by Elaine …

Twerking, Rob Ford & Cronuts, Yahoo Canada Releases Year in Review 2013

December 3, 2013 – 3:00 pm |

Yahoo Canada has released its ninth annual Year in Review, the lists highlights everything from stories, events, and personalities  that Canadians searched for throughout the year on Yahoo Canada.
The searches on this year’s top 10 …

Twist Marketing Tapped For Fort Frances Branding Assignment

December 2, 2013 – 1:00 pm |
Fort Frances

After the completion of an rfp process, Calgary-based Twist Marketing has been awarded a community branding assignment to help shape the future of Fort Frances, Ontario and develop a uniform brand throughout the town.  Back in …

2013 CMA Awards [Pics]

December 2, 2013 – 10:57 am |

We announced the winners earlier this morning from the 2013 Canadian Marketing Association (CMA), and here are some photos we shot that night:

List of 2013 CMA winners.

Bell Zooms In With New Flip Campaign For Bell Fibe

November 28, 2013 – 10:55 am |
Bell Fibe_choix 1

Media Experts recently retained Zoom Media’s services to promote the launch of the Fibe wireless TV service in the Ottawa market. The campaign aimed to demonstrate that consumers could now install their television anywhere they …

Gerber Generation Photo Contest Generates Social & Mobile Buzz

November 28, 2013 – 10:44 am |
Nestlé Gerber

Back in 2012, Nestlé Gerber Canada sought out to find a way to engage with consumers on a deeper level and the brand turned to Facebook to create a fan page.  With the help of RIVET, …

HootSuite Turns 5 #thanksfor5

November 28, 2013 – 10:16 am |
HootSuite 5

Since 2008, HootSuite has come a long way and become one of the dominate players in the social media world around, each day millions turn to the social media dashboard to post and engage with …

#blackfriday & #cybermonday Could Help Retailers Generate 10% Of Q4 Revenues [Infographic]

November 27, 2013 – 3:35 pm |
Black Friday Cyber Monday [Infographic]

Two of the biggest days for most retailers are coming up quickly – Black Friday and Cyber Monday.  The days take place on the Friday and Monday after Thanksgiving respectively, and in the past have …

Online Retailer Beyond the Rack Secures Additional $25M In Funding

November 26, 2013 – 11:46 am |
Beyond the Rack

Montreal-based online retailer Beyond the Rack announced this morning the company has secured a $25 million investment round led by Investissement Quebec, Iris Capital and Tandem Expansion Fund. Current investors Highland Capital Partners, Panorama Capital, BDC Venture Capital …