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February 10, 2015 – 10:21 am |

Guest Post: Steve Buors is CEO and Co-Founder of Reshift Media. He has over a decade of digital marketing experience and has earned a reputation for being on top of emerging trends in social, search …

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Vimeo Offers Filmmakers $10,000 For Exclusive Rights To Indie Films During #TIFF13

September 3, 2013 – 10:35 am |
Vimeo Offers Filmmakers $10,000 For Exclusive Rights To Indie Films During #TIFF13

Vimeo is offering independent filmmakers a $10,000 advance to make their movies available online through the site’s Vimeo On Demand service. Unlike YouTube, Vimeo has often been known as more of an “artsy” destination for videos, so makes sense that they’d try to leverage TIFF to boost the number of videos on the service.

Survey Says… 49% Believe It is Acceptable For Governtments To Spy On Their Online Activity

August 30, 2013 – 10:49 am |
Survey Says… 49% Believe It is Acceptable For Governtments To Spy On Their Online Activity

The Canadian Internet Registration Authority recently conducted a survey to help gauge consumers opinions around the area of governments monitoring email and other online activity. This of course is triggered by the must US-citizen Edward Snowden who leaked information about the National Security Agency (NSA) continued monitoring of American’s private information online.

Travel Marketplace Demeure Secures $4 Million In Funding

August 30, 2013 – 10:47 am |

Waterloo-based Demeure, a travel marketplace has just announced the startup has closed $4 million in funding that will be used to grow and expand the reach of Demeure’s online marketplace through sales and marketing efforts, and continued investment in the Marketplace Management System. The funding comes from from new and existing shareholders, which nows brings the total raised to $8 million.

Newad Rolls Out TonBarbier.com, Fashion Advice For Men

August 29, 2013 – 10:31 am |
Newad Rolls Out TonBarbier.com, Fashion Advice For Men

Newad has just announced the launch of a new French online destination for men called TonBarbier.com, the new site targets men between 18 and 35 and will provide fashion advice.

Former CBC Exec Launches Bristow Global Media, Content Creation On All Platforms

August 28, 2013 – 2:08 pm |
Former CBC Exec Launches Bristow Global Media, Content Creation On All Platforms

After her sudden departure from CBC as their Executive Director of Studio and Unscripted Programming, Julie Bristow has unveiled her next venture – Bristow Global Media Inc. (BGM). BGM will produce all genres of content across traditional and digital platforms specializing in innovative consumer engagement and participation beyond television. Backed by a team of industry experts and strategic partnerships,

EQ Works New Agency First Services Aims To Deliver The Best Media Buying Solutions

August 28, 2013 – 10:50 am |
EQ Works New Agency First Services Aims To Deliver The Best Media Buying Solutions

Coming off a strong quarter, Toronto-based EQ Works has just announced a new initiative called Agency First which they say is a “a partner program designed to extend digital media buying capabilities to advertising agencies that don’t have in-house expertise.” T

Paymobile & XTM Inc. Tapped To Deliver Angry Bird Branded Visa Cards

August 28, 2013 – 9:45 am |
Paymobile & XTM Inc. Tapped To Deliver Angry Bird Branded Visa Cards

Mobile financial services company Paymobile, has signed a new partnership agreement with Finland-based Rovio Entertainment, the makers of the famous Angry Bird franchise or games and other affiliated products.

The MINI Roller Coaster Hits The Streets Of Downtown Toronto

August 26, 2013 – 11:03 am |
The MINI Roller Coaster Hits The Streets Of Downtown Toronto

As distinctive as the car it self, MINI has rolled out its latest campaign with the help of Anomaly, its agency of record (AOR). Picking up from the campaign they launched back in May called “NOT NORMAL,” which was aimed to help reinforce MINI’s unique and “only MINI can do” attitude. This time MINI Canada and Anomaly took directly to the streets of downtown Toronto. Through vigorous planning and with the help of Toronto-based production company Asymetric, three MINI Coop

Stephen Thomas Ltd Relaunches Website

August 26, 2013 – 10:44 am |

Stephen Thomas Ltd (ST), an integrated full-service agency specializing in marketing and fundraising exclusively for the non-profit sector, recently launched a new and vibrant website engineered to showcase the digital design capabilities and creative spark it offers to clients.

Dairy Queen Helps Moms "Get The Party Started"

August 23, 2013 – 10:47 am |
Dairy Queen Helps Moms "Get The Party Started"

Daily Queen is launching their latest campaign and targeting Canadian moms to help customize cakes they way they want it. As the end of the summer approaches, Dairy Queen wants to help families celebrate and will be giving 200 cakes to moms in order to drive trial and generate social recommendations for its online cake ordering system.