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July 8, 2014 – 12:04 pm |

While attending IAB Canada’s Programmatic day back in May, one question I had asked a number of attendees (which were mainly vendors) was “What makes one programmatic supplier stand out from another?”  After a handful …

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As They Look To Expand Web-Based Conferencing, iotum Acquires Freeconference.Com

May 16, 2013 – 10:48 am |
As They Look To Expand Web-Based Conferencing, iotum Acquires Freeconference.Com

This week iotun has announced the acquisition of Global Conference Partners (GCP), a portfolio company of American Capital. In addition to FreeConference.com, the transaction includes InstantConference.com, GlobalConference.com and several other international brands. Financial terms were not disclosed.

Survey Says Average Canadian Internet User Owns More Than $32,000 In Digital Assets

May 15, 2013 – 9:04 am |

McAfee released the results of their latest global survey this week which were designed to study consumers’ online surfing habits and assess their attitudes towards Web security and data protection. The McAfee Digital Assets Survey revealed that Canadian consumers value their digital assets at more than $32,000. Globally

"Stay Pure" With Latest Ad Campaign From Okanagan Spring

May 14, 2013 – 10:18 am |

As they kick off their latest campaign, Okanagan Spring has launched “Stay Pure,” with the help of Toronto-based creative agency Open.

BMO InvestorLine Says "Two-Thirds Of Canadians Likely To Be Investing Online in the Next Five Years" Will You?

May 14, 2013 – 10:03 am |

I remember the days of day trading where I’d make $50 per share of RIM (now Blackberry) stock, ahhh, the good old days. According to some research from BMO InvestorLine found that almost 20 per cent of Canadians currently invest online. However, with so many young Canadians expecting to come on board, the study noted that this number could more than triple within the next decade.

Reebok-CCM Hockey / Xbox LIVE Campaign Wins Best Use of Digital At 2013 Prix Media

May 10, 2013 – 9:20 am |

, especially for Microsoft Advertising Canada, who recently helped Amway Canada launch a digital-only campaign. Their work also paid off in the form of the xx campaign between Xbox LIVE and Reebok-CCM Hockey 2013 for Best Use of Digital at last week’s Prix Media.

Hailo Rolls Out Its First Marketing Campaign Across Toronto

May 10, 2013 – 9:02 am |

After launching in Toronto back in September 2012, Hailo is rolling out its first marketing campaign for Torontonians, as they aim to grow the user base for their app-based taxi service service.

Plan Canada's "Because I am a Girl" Campaign Aims To End Gender Inequality

May 8, 2013 – 9:55 am |

As they continue to spread their message to help end gender inequality, Plan Canada (Plan), has launched a new global campaign called “Because I Am A Girl” with the help of Toronto-based One Advertising (One).

TrueContext Completes Sale Of Non-Core Patents

May 8, 2013 – 9:03 am |
TrueContext Completes Sale Of Non-Core Patents

In an effort to trim their un-used assets, Ottawa-based TrueContext Mobile Solutions Corporation has entered into an agreement to sell certain domestic and international non-core patents in return for one-time net proceeds of approximately US$570,000.
“TrueContext’s foundation …

PatientOrderSets.com Acquires Mobile Remote Patient Monitoring App

May 7, 2013 – 3:19 pm |
PatientOrderSets.com Acquires Mobile Remote Patient Monitoring App

As the health-tech sector continues to heat up, PatientOrderSets.com recently announced that it has acquired a patient self-management technology, fliiSolutions Inc. (Flii). The technology will allow PatientOrderSets.com to offer more robust support to community care providers and their patients.

NIVEA Wants To Help You Celebrate Mother's Day And "Make Care Matter"

May 7, 2013 – 9:44 am |

As the world gets ready to celebrate Mother’s Day, NIVEA Canada is launching their latest campaign called, “Make Care Matter.” As part of the campaign, the cosmetics manufacturer is giving away free NIVEA product samples to 10,000 of its Facebook fans.