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October 28, 2014 – 2:15 pm |

Over the years we have written about Yahoo Canada quite a bit and is miss-adventures in being a successful brand, to the point where we have been banned from their events – guess the truth …

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Newad Becomes Exclusive Ad Rep For FREE Media

July 24, 2013 – 9:59 am |
Newad Becomes Exclusive Ad Rep For FREE Media

Newad OnLine (a division of Newad) has signed a new strategic partnership with FREE Media, a leader in providing consultation and media services to Canadian university newspapers. As part of the new partnership, Newad OnLine now becomes the exclusive online ad placement representative for more than 50 campus newspaper websites.

Reloaded Interactive Rolls Out In-Game Advertising Network

July 24, 2013 – 9:44 am |
Reloaded Interactive Rolls Out In-Game Advertising Network

Reloaded Interactive, has launched their in-game advertising network that is capable of delivering real-time ads within various game titles for console, mobile, and PC platforms. The new network utilizes Reloaded’s ad servers and technology to display advertisements to gamers playing with an active internet connection. As part of the company’s plans, Reloaded is looking to be the first ever in-game adve

AcuityAds Secures $3M In Venture Funding From BEST Funds

July 24, 2013 – 1:20 am |
AcuityAds Secures $3M In Venture Funding From BEST Funds

Tal Hayek, CEO of AcuityAds and crew have recently secured $3M in funding from BEST Funds, the debt-deal will be used by AcuityAds as growth capital to continue to accelerate the rapid sales of the company.

FUSE Marketing Group's New Internship Brings Next Gen Marketers To TORONTO 2015 Games

July 23, 2013 – 10:30 am |
FUSE Marketing Group's New Internship Brings Next Gen Marketers To TORONTO 2015 Games

FUSE Marketing launched a new initiative recently with Humber College which offers sixteen selected marketing and social media students three month internships to assist in promoting the TORONTO 2015 Pan Am/Parapan Am Games. We broke t

Bell Mobile TV Adds Two More Channels, Rogers Anyplace TV Delivers More Sports & Prime-Time TV

July 19, 2013 – 10:44 am |

Two of Canada’s largest broadcaster have updated their smartphone apps today adding additional content for Canadian consumers to enjoy.

Survey Says: 38% Of Canadians May Buy Your Product If Offered Via Smartphone

July 19, 2013 – 10:00 am |
Survey Says: 38% Of Canadians May Buy Your Product If Offered Via Smartphone

SAS/Leger survey concluded a survey that looks at Canadians shoppings habits and their ability to be loyal via various channels such as smartphones. Canadians say they would buy more if presented with promotional offers on their smartphone while out shopping. When asked what they would do if they received

Six Degrees Of Digital Shoppers, Which Style Are You? [Infographic]

July 19, 2013 – 9:44 am |
Six Degrees Of Digital Shoppers, Which Style Are You? [Infographic]

Overall, we are being offered better convenience, and access to special deals that we do not get while shopping in brick-and-mortor stores.Havas Worldwide has created the below infographic which visually shows how consumers can be put into four distinct groups of digital shopping styles – digitally dissociated, digitally divided, digitally experimental and digitally integrated.

Cineplex Looks To Expand Digital Footprint Beyond Theatres With Acquisition Of EK3 Technologies

July 17, 2013 – 12:08 pm |
Cineplex Looks To Expand Digital Footprint Beyond Theatres With Acquisition Of EK3 Technologies

Cineplex just announced that the company has offered to purchase EK3 Technologies a London, Ontario-based, market leading in-store digital merchandising provider, with operations in Canada, the United States and other countries.

Sprylogics Set To Acquire Poynt Around $5 Million

July 17, 2013 – 9:44 am |
Sprylogics Set To Acquire Poynt Around $5 Million

Back in late May, Sprylogics International issued a press release on their intent to acquired Poynt who’s been suffering financial troubles for the last year, despite the growing user base for the mobile app. Today Sprylogics provided an update on the situation announced the acquisition is moving forward for close to $5 million and is schedule to close on July 31. Poynt had filed for bankruptcy protection back in July 2010.

BDC Venture Capital Invests $1.5 million In 10 Accelerator Graduates, Expands Support For Maritimes

July 15, 2013 – 11:37 am |
BDC Venture Capital Invests $1.5 million In 10 Accelerator Graduates, Expands Support For Maritimes

oday, BDC Venture Capital announced that it is committing $1.5 million to 10 recent graduates of three Canadian technology accelerators, including, for the first time, two graduates of Launch36, an accelerator for Atlantic Canadian startups. This brings to 49 the number of accelerator graduates supported since BDC Venture Capital launched this program in mid-2011, totalling investments of $7.35 million.