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March 26, 2014 – 10:28 am |

As more and more retailers embrace the digital world, today, Babies“R”Us rolled out a new mobile app today that was created by TC Media.  The app allows parents to search for items, view descriptions and reviews, helpful videos …

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Down And Almost Out, Syncapse Restructures & Lays Off Staff

July 29, 2013 – 10:46 am |
Down And Almost Out, Syncapse Restructures & Lays Off Staff

Founded in 2007 by Michael Scissons, Toronto-based Syncapse has hit a major wall in what was once a very promising social media marketing company. A few days ago CBC received and published an article they had obtained from Scissons about a significant number of layoffs made at the company.

BEST Funds Invests $4M Into Intelligent Mechatronic Systems

July 29, 2013 – 10:14 am |

BEST Funds made another investment recently, this time into Waterloo-based Intelligent Mechatronic Systems Inc. (IMS) with a $4 million debt-investment.

On The Move – Advertising & Marketing – July 25, 2013

July 25, 2013 – 3:37 pm |

Here are a few new moves within the Canadian advertising and marketing industry for July 25, 2013:

Breaking: Senior Management Shake Up At Mediative

July 25, 2013 – 2:43 pm |
Breaking: Senior Management Shake Up At Mediative

Mediative, owned by Yellow Pages Group is going through some major changes, we broke the news the company recently lost Patrick Lauzon who stepped down from his post, and is not at TC Media.

Manifesto Secures $326,600 Grant From Province Of Ontario To Build Online Community For Hip-Hop Artists

July 25, 2013 – 11:33 am |
Manifesto Secures $326,600 Grant From Province Of Ontario To Build Online Community For Hip-Hop Artists

Nonprofit arts and culture youth organization Manifesto, recently received a $326,600 grant from the Ontario Trillium Foundation (OTF) that it will use to build the online version of its Freshest Goods Market. The organization launched Manifesto back in 2008 as a platform to help Toronto-based street-ware designers a way to showcase their respective products to would-be shoppers.

MoPals Adds Former Aeroplan CMO To Its Board of Directors

July 25, 2013 – 10:00 am |

Social media platform MoPals.com announced the appointment of Luce Veilleux to its Board of Directors, serving as Chair of the Program Development Committee and Jason Kemp as Vice President of User Experience.

Apple Beefs Up Map Tech With Acquisition Of Toronto's Locationary

July 25, 2013 – 9:46 am |

As they look to a compete with Google’s mapping services, Apple recently purchased Toronto-based Locationary for an undisclosed sum. Locationary’s crowd-sourced location data platform will be a be a much needed addition to Apple’s iOS especially after CEO wrote an apology explaining the disaster the company had when iOS 6 was first released.

Breaking: Gah-Yee Won Exits ZenithOptimedia

July 25, 2013 – 1:05 am |
Breaking: Gah-Yee Won Exits ZenithOptimedia

News inside ZenithOptimedia has already broken that Gah-Yee Won has given her notice to the company as their Head of Digital Buying, a role she has been in for almost the last three years. Prior to heading up the department, Gah-Yee was an Account Executive for ZenithOptimedia.

Breaking: Shake Up At Maple Leaf Sports & Entertainment, Shannon Hosford Appointed Vice President, Marketing And Communications

July 24, 2013 – 3:36 pm |
Breaking: Shake Up At Maple Leaf Sports & Entertainment, Shannon Hosford Appointed Vice President, Marketing And Communications

Maple Leaf Sports & Entertainment (MSLE) just announced a major shake up as they look to “to streamline the company and ultimately strengthen its position with both its fans and its customers,” this according to the press release issued.

"GIVE ME ALDO" Unveiled For Retailer's Fall/ Winter Season

July 24, 2013 – 10:10 am |
"GIVE ME ALDO" Unveiled For Retailer's Fall/ Winter Season

Just as we get used to wearing shorts, retailer ALDO is unwrapping their fall/ winter 2013 global marketing campaign, called “GIVE ME ALDO”