Last month SAY Media announced further plans to adjust their business model get our of the media business as they continued to sell off properties they owned such as ReadWrite and xoJane. The company has …
As the roll out their latest campaign, IHG (InterContinental Hotels Group), hotel chain is looking for Canadians to help nominate and vote for Canada’s Smartest for a chance to the win a stay at a Holiday Inn Express hotel. Their “Stay Smart” campaign uses a microsite at SmartvsSmart.ca, an online hub and a Facebook app where consumers are invited to vote for
For the fifth year in a row, Virgin Mobile FreeFest returns and wants fans to live like a rockstar. Virgin Mobile Canada haas teamed up with Samsung Canada and Porter Airlines to send a private plane filled with members and their plus ones to Virgin Mobile USA’s Virgin Mobile FreeFest taking place on September 21, 2013 in Columbia, Maryland.
Back to school season is upon us and Toshiba Canada has launched their latest campaign with the help of Toronto-based Capital C. The new campaign consists of 3 videos (see below), display ads and a Facebook contest, the campaign is aimed at young adults that
?Looks like our tip and post was dead on, and the assets of Toronto-based Syncapse have been acquired by online search advertising network LookSmart Ltd. The deal is being done through the court appointed Receiver MNP Ltd., who is also based in Toronto, and subject to court approval should go through next month.
Kicking off their latest campaign, Addition Elle has launched “I Have Great Genes” for the fall 2013 season. The campaign features three influential plus-size bloggers. These brand ambassadors are Toronto’s Karyn Johnson, New York’s Nadia Aboulhosn, and Chicago-based Gabi Gregg. The video showcases each of the women in Addition Elle’s latest denim
Mattel Canada kicked off its latest campaign today with the help of full-service marketing agency, TrojanOne, to promote Mattel Game On! game offerings. The campaign aims to entice consumers to find which Mattel game is the best fit for them. The campaign is digitally focused and includes the launch of a Game On! Facebook Page, a Facebook App (Gameology), a YouTube commercial and a new mobile-optimized microsite (www.mattelgameon.ca).
A few weeks ago during our “This Guy “Almost” Ran Yahoo Canada” story, we mentioned that Facebook Canada was working on some new initiatives and today they are taking the wrappers off “Grand for Good.” This is the first agency education program of it
BDC Venture Capital is continuing its support for the Canadian startup ecosystem, today the organization announced it has committed $5 million to TandemLaunch, a Montréal-based ideation company, that will in turn invest in emerging consumer electronics and multimedia technologies and create up to a dozen new Canadian companies.
EQ Inc. (EQ Works), reported their earnings this morning for the second quarter ended June 30, 2013, and things look good as they reported a $1.9 million in total revenue, an increase from $1.6 million the previous quarter.