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October 7, 2014 – 8:10 am |

Guest Post by Sarah Welstead, the longer Sarah works in marketing, the more convinced she becomes that most of the world’s problems could be solved by better communication. And maybe a larger font size.   You …

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FUSE Marketing Group's New Internship Brings Next Gen Marketers To TORONTO 2015 Games

July 23, 2013 – 10:30 am |
FUSE Marketing Group's New Internship Brings Next Gen Marketers To TORONTO 2015 Games

FUSE Marketing launched a new initiative recently with Humber College which offers sixteen selected marketing and social media students three month internships to assist in promoting the TORONTO 2015 Pan Am/Parapan Am Games. We broke t

Bell Mobile TV Adds Two More Channels, Rogers Anyplace TV Delivers More Sports & Prime-Time TV

July 19, 2013 – 10:44 am |

Two of Canada’s largest broadcaster have updated their smartphone apps today adding additional content for Canadian consumers to enjoy.

Survey Says: 38% Of Canadians May Buy Your Product If Offered Via Smartphone

July 19, 2013 – 10:00 am |
Survey Says: 38% Of Canadians May Buy Your Product If Offered Via Smartphone

SAS/Leger survey concluded a survey that looks at Canadians shoppings habits and their ability to be loyal via various channels such as smartphones. Canadians say they would buy more if presented with promotional offers on their smartphone while out shopping. When asked what they would do if they received

Six Degrees Of Digital Shoppers, Which Style Are You? [Infographic]

July 19, 2013 – 9:44 am |
Six Degrees Of Digital Shoppers, Which Style Are You? [Infographic]

Overall, we are being offered better convenience, and access to special deals that we do not get while shopping in brick-and-mortor stores.Havas Worldwide has created the below infographic which visually shows how consumers can be put into four distinct groups of digital shopping styles – digitally dissociated, digitally divided, digitally experimental and digitally integrated.

Cineplex Looks To Expand Digital Footprint Beyond Theatres With Acquisition Of EK3 Technologies

July 17, 2013 – 12:08 pm |
Cineplex Looks To Expand Digital Footprint Beyond Theatres With Acquisition Of EK3 Technologies

Cineplex just announced that the company has offered to purchase EK3 Technologies a London, Ontario-based, market leading in-store digital merchandising provider, with operations in Canada, the United States and other countries.

Sprylogics Set To Acquire Poynt Around $5 Million

July 17, 2013 – 9:44 am |
Sprylogics Set To Acquire Poynt Around $5 Million

Back in late May, Sprylogics International issued a press release on their intent to acquired Poynt who’s been suffering financial troubles for the last year, despite the growing user base for the mobile app. Today Sprylogics provided an update on the situation announced the acquisition is moving forward for close to $5 million and is schedule to close on July 31. Poynt had filed for bankruptcy protection back in July 2010.

BDC Venture Capital Invests $1.5 million In 10 Accelerator Graduates, Expands Support For Maritimes

July 15, 2013 – 11:37 am |
BDC Venture Capital Invests $1.5 million In 10 Accelerator Graduates, Expands Support For Maritimes

oday, BDC Venture Capital announced that it is committing $1.5 million to 10 recent graduates of three Canadian technology accelerators, including, for the first time, two graduates of Launch36, an accelerator for Atlantic Canadian startups. This brings to 49 the number of accelerator graduates supported since BDC Venture Capital launched this program in mid-2011, totalling investments of $7.35 million.

Open For Business: Facebook Open Office In Montreal

July 11, 2013 – 10:45 am | 2 Comments
Open For Business: Facebook Open Office In Montreal

As their continue to expand their physical presence in Canada, Facebook opened their their office in Canada this week, this time in Montreal, Quebec. Last month the social network opened an office in Vancouver, BC.

According to some stats, Facebook currently has over 18 million users in Canada.

As they continue to expand their physical presence in Canada, Facebook opened another office in Canada this week this time in Montreal, Quebec. Last month the social network opened an office in Vancouver, BC.
According to some stats, Facebook currently has over 18 million users in Canada.

CRTC Approves Bell's $3.4B Acquisition of Astral Media, "But We Have A Few Conditions"

June 27, 2013 – 4:50 pm |

If at first you don’t succeed, try again, the CRTC has just announced they have approved Bell’s second bid to acquire Astral Media, a deal worth $3.4 billion. The CRTC first denied the deal last fall, but Competition Bureau approved it back in March 2013. As part of the new deal, Astral will sell its pay and specialty television channels,

Olive Media Revs Up The Auto Industry, Become Exclusive Advertising Rep For Jumpstart Automotive Group

June 26, 2013 – 10:15 am |

Add another big win for Olive Media as they have just become exclusive advertising representation partner for Jumpstart Automotive Group’s mobile properties, which include Car and Driver, Road & Track, JD Power Autos, Car Soup, Left Lane, and Car Buzz.