After nine years serving industry and non-profits Toronto advertising agency Smith Roberts re-launches with a new name and focus. The new identity, Corktown Seed Company, speaks to the agency’s roots in the Distillery District, where the agency calls home. The agency will continue to devise and deliver integrated c
Redux Media (a TC Media company) has announced a new exclusive partnership where the media company will represent HockeyBuzz.com’s Canadian advertising inventory. HockeyBuzz is the largest independently owned hockey site outside of NHL.com. As part of the partnership, Redux will exclusively handle all Canadian premium advertising sales and real-time bidding for the website in the Canadian market.
Over the last few months AOL Canada has been launching niche media sites such as here, here and here. Their most recently site is Parentdish.ca which is a “parenting site offering an honest perspective for parents with content ranging from pregnancy through to parenting teens.”
Chalk up another win for FUSE Marketing, the creative brand activation agency has just won the Equifax Canada account, specifically their Consumer and Commercial Information Solutions business groups. As part of the assignment, FUSE
Music streaming service Songza has just announced that it has raised $4,700,000 in an equity financing, as the New York-based company continues its growth, which now also includes in the Canadian marketplace.
We first heard about their plans to launch a new agency back on September 11, 2012 as we covered their launch. A year later Steve Buors and Kirk Allen have secured a some new clients, and hired new team members as Reshift Media enters its second year of business.
?Toronto-based Wishabi has secured $15 million Series B in funding today with Insight Venture Partners. The additional funding will be used to help the digital circular platform with its sales and technology efforts.
The National Basketball Association (NBA) has launched a new campaign called “Playball,” in Canada aimed at increasing youth participation in basketball across the country, the league announced today. The campaign includes the NBA’s first-ever central database for youth clubs, public service announcements (PSAs) featuring notable Canadian and Raptor basketball
Vancouver-based Tagga recently completed a campaign for adidas, LIDS and the Seattle Sounders to help promote the Seattle Sounders and LIDS stores. The campaign is comprised of two phases. Phase 1 campaign: drive foot traffic to two LIDS retail outlets by offering an exclusive in-store sweepstakes to win a pair of Sounders’
With some help from digital agency Entrinsic, the Women’s College Hospital Foundation (WCHF) launched a new campaign – “Raise Your Voice,” and have partnered with singer-songwriter, Avril Lavigne. The goal of the campaign is to help start real and intelligent conversation, the campaign will rally individuals to join the world’s largest chorus in support of healthcare for women.