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Features »

December 9, 2014 – 10:40 am |

Last month SAY Media announced further plans to adjust their business model get our of the media business as they continued to sell off properties they owned such as ReadWrite and xoJane. The company has …

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Holiday Inn Express Wants To Know, Who's Canada's Smatest?

August 20, 2013 – 9:24 am |
Holiday Inn Express Wants To Know, Who's Canada's Smatest?

As the roll out their latest campaign, IHG (InterContinental Hotels Group), hotel chain is looking for Canadians to help nominate and vote for Canada’s Smartest for a chance to the win a stay at a Holiday Inn Express hotel. Their “Stay Smart” campaign uses a microsite at SmartvsSmart.ca, an online hub and a Facebook app where consumers are invited to vote for

Virgin Mobile Canada & Samsung Let Fans Rock Out At Virgin Mobile FreeFest

August 19, 2013 – 10:50 am |
Virgin Mobile Canada & Samsung Let Fans Rock Out At Virgin Mobile FreeFest

For the fifth year in a row, Virgin Mobile FreeFest returns and wants fans to live like a rockstar. Virgin Mobile Canada haas teamed up with Samsung Canada and Porter Airlines to send a private plane filled with members and their plus ones to Virgin Mobile USA’s Virgin Mobile FreeFest taking place on September 21, 2013 in Columbia, Maryland.

Capital C Helps Toshiba Canada Get Back To School Season

August 19, 2013 – 10:48 am |
Capital C Helps Toshiba Canada Get Back To School Season

Back to school season is upon us and Toshiba Canada has launched their latest campaign with the help of Toronto-based Capital C. The new campaign consists of 3 videos (see below), display ads and a Facebook contest, the campaign is aimed at young adults that

Breaking: Ashes To Assets, LookSmart Acquires Syncapse

August 15, 2013 – 5:55 pm |
Breaking: Ashes To Assets, LookSmart Acquires Syncapse

?Looks like our tip and post was dead on, and the assets of Toronto-based Syncapse have been acquired by online search advertising network LookSmart Ltd. The deal is being done through the court appointed Receiver MNP Ltd., who is also based in Toronto, and subject to court approval should go through next month.

Water Cooler: Bankruptcy Bound Syncapse May Have Found A Buyer

August 15, 2013 – 3:49 pm |
Water Cooler: Bankruptcy Bound Syncapse May Have Found A Buyer

company being able to raise $45 million in funds. Today, is an entirely different day as the company recently filed bankruptcy and laid over over 100 of its staff.

We are now getting reports that the public company is in the final stages of buying the assets of Syncapse.

Addition Elle Wants To Know, "Do you have great genes?

August 15, 2013 – 1:33 am |
Addition Elle Wants To Know, "Do you have great genes?

Kicking off their latest campaign, Addition Elle has launched “I Have Great Genes” for the fall 2013 season. The campaign features three influential plus-size bloggers. These brand ambassadors are Toronto’s Karyn Johnson, New York’s Nadia Aboulhosn, and Chicago-based Gabi Gregg. The video showcases each of the women in Addition Elle’s latest denim

"Game On!" As Mattel Canada Searches Your Favourite Mattel Game

August 12, 2013 – 11:20 am |
"Game On!" As Mattel Canada Searches Your Favourite Mattel Game

Mattel Canada kicked off its latest campaign today with the help of full-service marketing agency, TrojanOne, to promote Mattel Game On! game offerings. The campaign aims to entice consumers to find which Mattel game is the best fit for them. The campaign is digitally focused and includes the launch of a Game On! Facebook Page, a Facebook App (Gameology), a YouTube commercial and a new mobile-optimized microsite (www.mattelgameon.ca).

Local Busineses, Facebook Wants You For Its "Grand for Good" Campaign

August 12, 2013 – 11:15 am |
Local Busineses, Facebook Wants You For Its "Grand for Good" Campaign

A few weeks ago during our “This Guy “Almost” Ran Yahoo Canada” story, we mentioned that Facebook Canada was working on some new initiatives and today they are taking the wrappers off “Grand for Good.” This is the first agency education program of it

BDC Venture Capital Commits $5M To Montreal-based TandemLaunch

August 8, 2013 – 4:50 pm |
BDC Venture Capital Commits $5M To Montreal-based TandemLaunch

BDC Venture Capital is continuing its support for the Canadian startup ecosystem, today the organization announced it has committed $5 million to TandemLaunch, a Montréal-based ideation company, that will in turn invest in emerging consumer electronics and multimedia technologies and create up to a dozen new Canadian companies.

Earnings: EQ Works Reports Q3, Strong Revenue Growth, New Agency Clients Added

August 8, 2013 – 11:11 am |
Earnings: EQ Works Reports Q3, Strong Revenue Growth, New Agency Clients Added

EQ Inc. (EQ Works), reported their earnings this morning for the second quarter ended June 30, 2013, and things look good as they reported a $1.9 million in total revenue, an increase from $1.6 million the previous quarter.