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February 10, 2015 – 10:21 am |

Guest Post: Steve Buors is CEO and Co-Founder of Reshift Media. He has over a decade of digital marketing experience and has earned a reputation for being on top of emerging trends in social, search …

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FUSE Marketing Gets Down To Business, Wins Equifax Canada Account

September 10, 2013 – 10:20 am |
FUSE Marketing Gets Down To Business, Wins Equifax Canada Account

Chalk up another win for FUSE Marketing, the creative brand activation agency has just won the Equifax Canada account, specifically their Consumer and Commercial Information Solutions business groups. As part of the assignment, FUSE

Songza Secures $4.7M In Financing, Scales Its Native Advertising Platform

September 10, 2013 – 9:24 am |
Songza Secures $4.7M In Financing, Scales Its Native Advertising Platform

Music streaming service Songza has just announced that it has raised $4,700,000 in an equity financing, as the New York-based company continues its growth, which now also includes in the Canadian marketplace.

Happy 1 Year Anniversary Reshift Media, Let The Celebration Begin

September 5, 2013 – 3:51 pm |
Happy 1 Year Anniversary Reshift Media, Let The Celebration Begin

We first heard about their plans to launch a new agency back on September 11, 2012 as we covered their launch. A year later Steve Buors and Kirk Allen have secured a some new clients, and hired new team members as Reshift Media enters its second year of business.

Wishabi Secures $15M In Series B Funding

September 5, 2013 – 3:28 pm |
Wishabi Secures $15M In Series B Funding

?Toronto-based Wishabi has secured $15 million Series B in funding today with Insight Venture Partners. The additional funding will be used to help the digital circular platform with its sales and technology efforts.

NBA Launches Campaign To Support Youth Basketball Campaign In Canada

September 4, 2013 – 7:10 pm |
NBA Launches Campaign To Support Youth Basketball Campaign In Canada

The National Basketball Association (NBA) has launched a new campaign called “Playball,” in Canada aimed at increasing youth participation in basketball across the country, the league announced today. The campaign includes the NBA’s first-ever central database for youth clubs, public service announcements (PSAs) featuring notable Canadian and Raptor basketball

adidas, LIDS And The Seattle Sounders Launches Cross-Channel Sweepstakes

September 4, 2013 – 2:27 pm |
adidas, LIDS And The Seattle Sounders Launches Cross-Channel Sweepstakes

Vancouver-based Tagga recently completed a campaign for adidas, LIDS and the Seattle Sounders to help promote the Seattle Sounders and LIDS stores. The campaign is comprised of two phases. Phase 1 campaign: drive foot traffic to two LIDS retail outlets by offering an exclusive in-store sweepstakes to win a pair of Sounders’

Women’s College Hospital Foundation Says “Raise Your Voice”

September 4, 2013 – 10:15 am |
Women’s College Hospital Foundation Says “Raise Your Voice”

With some help from digital agency Entrinsic, the Women’s College Hospital Foundation (WCHF) launched a new campaign – “Raise Your Voice,” and have partnered with singer-songwriter, Avril Lavigne. The goal of the campaign is to help start real and intelligent conversation, the campaign will rally individuals to join the world’s largest chorus in support of healthcare for women.

Pepsi, Mountain Dew And Doritos Turn To Microsoft For Launch Of Xbox One

September 3, 2013 – 2:13 pm |
Pepsi, Mountain Dew And Doritos Turn To Microsoft For Launch Of Xbox One

Can you believe it was eight years ago that Microsoft launch the Xbox 360? As the world awaits the launch of the Microsoft Xbox One, three brands have turned to the gaming system in a new campaign. PepsiCo Canada’s PEPSI, MOUNTAIN DEW and DORITOS brands are working with Microsoft Canada to bring Canadians an unprecedented gaming experience.

Vimeo Offers Filmmakers $10,000 For Exclusive Rights To Indie Films During #TIFF13

September 3, 2013 – 10:35 am |
Vimeo Offers Filmmakers $10,000 For Exclusive Rights To Indie Films During #TIFF13

Vimeo is offering independent filmmakers a $10,000 advance to make their movies available online through the site’s Vimeo On Demand service. Unlike YouTube, Vimeo has often been known as more of an “artsy” destination for videos, so makes sense that they’d try to leverage TIFF to boost the number of videos on the service.

Survey Says… 49% Believe It is Acceptable For Governtments To Spy On Their Online Activity

August 30, 2013 – 10:49 am |
Survey Says… 49% Believe It is Acceptable For Governtments To Spy On Their Online Activity

The Canadian Internet Registration Authority recently conducted a survey to help gauge consumers opinions around the area of governments monitoring email and other online activity. This of course is triggered by the must US-citizen Edward Snowden who leaked information about the National Security Agency (NSA) continued monitoring of American’s private information online.