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The 2007 Eastern Conference Champion Ottawa Senators have recently re-launched their team website at www.ottawasenators.com. Prior to the re-launch, Director of website and e-marketing, Isabelle Perreault-Lachapelle conducted ticket holder research through the ‘Sens Insiders’ members (their online newsletter) and the club’s fan base on Facebook.com during the 2007 playoffs. A total of 7,200 respondents provided the following data:

- 94% say they are online at least once a day and 58% say they are online for at least 2 hours.
- 75% visit ottawasenators.com at least once a week and 82% subscribe to the weekly newsletter.
- 58% say they are very technically savvy.
- Respondents say their preferred channel of information is still online and email (although wireless channels are a fast-growing platform for the 18 to 34-year-olds).

“The majority of fans rely on several sources to obtain information, including places like Facebook,” said Senators director of website and e-marketing, Isabelle Perreault-Lachapelle. In fact, the survey shows the more technologically savvy the respondent, the more likely he/she is to visit social networking sites. “It was amazing to see a large number of fans come together on Facebook during the playoffs to support the team and create an environment where they could easily share stories, photos, and interact with other fans.

Other features of the new site include the Sens All Access Podcast, Sens Blog Central, and a text-only version of their news, statistics and standings for access on BlackBerry and cellular phones. The club will also have better integration of video throughout the site and exclusive “Sens TV” programming through their partnership with Bell.

Categories: Features, Social Media