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As much as people are talking about podcasts and quickly as individuals are to producing them the rate at which they are being downloaded is still extremely low. Pew Internet & American Life Project recently released some data that found only 12% of Internet users, roughly 17 million adults, say they have downloaded a podcast so they can listen to it or view it at a later time. This reflects a 5% increase from the previously reported 7% that Pew found with a study conducted back in February-April of this year.

Who downloads podcasts?

Men are more likely than women to report podcast downloading; 15% of online men say they have downloaded a podcast, compared with just 8% of online women. And those with more than six years of online experience are twice as likely as those with less than three years of internet use to have downloaded a podcast (13% vs. 6%).

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