Online Retail Shopping Drives Traffic to Top Canadian Portals
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With a fairly strong economy we’ve just come off a very strong Online Holiday Shopping season with numbers around $29 billion being spent before December 25, 2007. comScore has just released their “Top Canadian Web Rankings” data which looks at various Canadian Internet properties.
“Retail sites showed strong growth as online holiday shopping reached a fevered pitch in December,” said Brent Bernie, president of comScore Media Metrix, comScore Canada. “Online commerce has become an increasingly important component of total consumer spending, and retailers have also been offering very attractive incentives this season to draw even more online consumers to their sites.”
Top Gaining Site Categories for December

Top 10 Gaining Properties by Number of Canadian Unique Visitors - December 2007 vs. November 2007
OfficeMax saw a surge in their ranking due to a pre-holiday viral site, ElfYourself.com, while photo sharing helped Slide.com with its 39% increase in visitors to reach 2.1 in the month of December 2007.

Top 25 Properties by Number of Canadian Unique Visitors

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