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Jim Hedger, PR, Evangelist with Enquisite and I caught up for this interview as part of the series.

Any highlights for Enquisite last year that really shaped your business?
The development and addition of Enquisite’s PPC Assurance and the automated invalid click refund tab.
Will SEM continue to grow in 2008? Any particular factors that will cause this growth?
SEM Growth ‘08: Search marketing will grow in ‘08 for a number of reasons. First, advertisers are seeing it as a more cost effective way to reach pre-targeted consumers. Second, more of those consumers are spending time online. Third, the writers’ strike is likely to push more traditional TV watchers to the ‘net.
What can we expect from Enquisite in 2008?
Enquisite and PPC Assurance will move out of beta and into the code and consciousness of the search marketing and online advertising industry.

Categories: Features