One Small Step For Man, One Giant Step For MARS Advertising

By Dave Forde on March 11th, 2008

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Houston we have new player in town, MARS Advertising, a Michigan-based agency dedicated to the retail vertical has expanded operations in Canada with the opening of a Toronto office. With over 500 people and 15 offices, MARS offers clients various integrated solutions to help improve the relationship between consumer and retailers. The Canadian operations will be lead by Ryan Walker as Vice President Channel Director who added, “the Toronto market has a high concentration of multinational companies, many of whom are seeking to improve marketing ROI and measurability, in launching MARS Advertising Canada, we hope to capture some of that business and deliver on those objectives. Given the trend away from traditional advertising and toward alternative forms of communication aimed at converting shoppers to consumers, we believe that ample opportunity exists for MARS in the Canadian market.”