From day one Olive Media has seen nothing but pure growth as the advertising network continues to strike deal after deal after deal. When Google spent $1.65 billion to acquire video file sharing platform YouTube back in 2006, we’ve seen the popularity of video increase exponentially. 
Leveraging this new opportunity and in efforts to deliver additional ways to help advertisers reach targeted audiences Olive Media has expanded the Canadian advertising network’s offering with Pimento, a user-initiated full screen rich media video ad solution with a performance based pricing model that delivers interaction. Pimento includes creative development, ad serving and inventory and is priced on Interaction (CPI) model.
“We saw an opportunity with the shortage of premium pre-roll inventory to address the growing needs of our advertisers by delivering a rich video product” said Simon Jennings, President Olive Media, “Advertisers will now be able to leverage rich video assets to maximize campaign performance and showcase their brands in an interactive and user-initiated environment across Olive Brand Response”.
As I’ve said many times, Olive Media is simply a really impressive company with a great leadership team at the helm who continue to find new ways to deliver value to their clients.
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