A titillating bit of information for video game marketers and advertisers: Nearly a third of Toronto women would give up sex before they give up their gaming consoles.
That’s the result of a Facebook-conducted Best Buy survey. Out of 500 respondents, 29% of women said they would sooner give up sex for a month than video games. Compare that to only 19% of men who said they would do the same.
While the survey is far from exhaustive or formal, it does reveal that women are bigger gamers than marketers and advertisers give them credit for.
Anyone who has overlooked in-game advertising as a source of revenue because their product is geared towards women should reconsider where they’re directing their marketing dollars.
Especially if the product is chocolate-based. I know plenty of women who would take that over sex too.
As if getting sex wasn’t hard enough, now us guys have to compete with another obstacle in video games as well?
Maybe we can do a combination with our partners much like George Costanza did with pastrami sandwiches and sex.
Could video games be the new foreplay or is there a way to integrate video games and sex together?
There probably is….unfortunately, I’m not sure we can print it in an all-ages blog!