People of all ages and walks of live use the internet on a daily basis and the Canadian Opera Company (COC) has recognized the need to service its customers through digital technology. Back in February they hired Delvinia Interactive to assist in creating a stronger presence for COC and help them reach and build relationships with its audiences.(see image of original COC site below)
(click to enlarge)
“Our patrons are passionate and loyal, and we wanted to make sure we delivered on their expectation and with every interaction they have with the COC,” said Alexander Neef, General Director of the Canadian Opera Company. “We’re pleased with the notion that visitors of the website can expect the same quality from our digital experience that we demonstrate with our productions in our beautiful opera house.”
Some new features of the site include:
- A behind-the-scenes look at the making of the COC’s production of Madama Butterfly.
- A historical timeline highlighting the company’s milestones including commemorative photos, posters, interviews, and audio and video excerpts.
- COC podcasts featuring musical excerpts and video highlights of select operas and exclusive artist interviews.
- Fun and interactive quizzes, polls, and a glossary of opera terms.
- A blog by Alexander Neef, General Director, who shares his thoughts on COC productions and artists, and encourages visitors to ask questions. Starting this summer, visitors can follow Neef’s journey through Europe.
Deployment of an online panel within the COC site to provide ongoing feedback for the organization.
(click to enlarge)
Agency: Delvinia Interactive
Founder of Profectio of business sites which includes 
