NBA Signs Up with Sympatico/MSN In Content Deal

By Dave Forde on February 15th, 2008

RSS feed. Thanks for visiting! Thanks for visiting! This site posts interviews, news, stories and jobs about Canadian advertising, marketing, public relations and technology companies - "the connected community". Go ahead, subscribe to our feed!

The National Basketball Association has entered into a relationship with Bell Canada to deliver daily NBA video highlights and other personalized content via the Sympatico / MSN web portal and Bell Mobility mobile phones. Through the partnership customers will be view content viaa broadband connection of their mobile devices, it is also the first that the NBA has entered into agreement of this type with a Canadian company.

“Bell continues to deliver new and innovative digital entertainment across our growth services platforms, including Sympatico / MSN, the most popular web portal in Canada,” said Kevin Crull, President, Bell Residential Services. “

NBA fans can access the Sympatico / MSN portal at www.sports.sympatico.msn.ca for select daily video highlights of NBA games
during the regular season and weekly video of the top 10 plays. In addition, Bell Mobility clients will be able to access video highlights of post-season games, NBA team, league and player wallpaper, and receive text alerts of breaking NBA news.