NABS kicks off $3.5 million dollar fundraising program
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The National Advertising Benevolent Society, better known as NABS kicked off its largest campaign yesterday in hopes to offer close to $3.5 million in media from various donors across Canada. Close to 300 media packages will be available on all advertising platforms including conventional and specialty television, radio, magazine, newspaper, outdoor and out-of-home, online, research, production and digital signage in the 16th Annual NABS Ad Auction. The program is supported by companies such as :
- Alliance Atlantis Communications Inc.
- Astral Media
- CTVglobemedia
- CanWest Global Communications Inc.
- CBC Television
- CBS Outdoor Canada
- CHUM Limited
- Corus Entertainment Inc.
- METRO News
- Pattison Outdoor Advertising
- Reader’s Digest Association (Canada) Ltd.
- Rogers Media Inc.
- Standard Broadcasting Corporation Ltd.
- Sun Media
- TIME Canada Inc.
- Torstar Media Group
- Transcontinental Media
- Zoom Media
An additional $200,000 in media and in-kind services will be donated by a variety of partners to assist NABS in promoting the Auction across Canada:
- ADnews.com
- Alberta Venture Magazine
- Applied Arts Magazine
- Captivate Network
- CARDonline
- Clockwork Productions
- Colour Innovations Printing
- Connectus
- Draft-FCB Toronto
- Grenier aux Nouvelles
- Infopresse
- Kinetix
- Marketing Magazine
- Mediair Direct Mail Services
- Media in Canada
- Pubzone.com
- Score Golf
- Strategy Magazine
- TAXI Montreal
- Twist Image
- CBS Outdoor Canada
- ZOOM Media
The Auction runs from February 19 - April 19, 2007 and all inventory will be available online - www.nabsadauction.org . Packages donated by national, regional and local media companies will range in value from $300 - $60,000, starting at 50% of rate card value.
The auction is open to any advertising or media agency, advertiser or any organization that purchase or require media, you can register to see the entire inventory list for free at www.nabsadauction.org .
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