MyScreen Signs Mobile Advertising Agreement with Brazilian-Based Wireless Carrier

Toronto-based MyScreen is once again going global with its mobile advertising solution to Brazil through a partnership with one of the countries wireless carriers Claro. The wireless carrier currently operates a 3G network and has a potential market of 100 million people in more than 380 cities.

“Claro subscriber’s will benefit by receiving free services while receiving ads and special offers from the brands they love, we see this innovative partnership including subscribers, advertisers, Claro and MyScreen as a first step towards ad supported services at Claro”, stated Claro Brazil CEO Joao Cox.

As part of the agreement MyScreen will deploy its revolutionary patent-pending mobile advertising solution in partnership with Claro, the Brazilian subsidiary of America Movil, the largest Mobile Network Operator group in the region.

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